Monthly Archives: February 2013

Employee Social Media Protection

            There has been a lot of discussion in class, blogs, and tweets about the role of social media in screening employees during the hiring process but not as much about the role of social media for employees currently working with a company.  For this blog I did a little research […]

Did Real-Time Marketing Already Jump the Shark?

That was fast. The 360i-Oreo “war room” marketing scheme we saw during the Superbowl is spreading like wildfire. In fact, it was already given its very own hashtag. On Sunday night, #oscarsRTM was used in conjunction with companies who were on the edge of their seats, attempting to engage in real-time conversations with viewers. However, […]

Fashion Forward

Fashion shows are exclusive to say the least. You have to be rich, famous, or a pretty darn good designer to be in attendance at any worthy fashion week show, as these events are not open to the public. The conventional wisdom that once closed its doors to aspiring designers and customers, is now encouraging […]

Not Catfishing, but still real fake characters

One of the things that continue to crop up in class is the tenuous link between real physical people and their online avatars. This has been abused, perhaps, as a form of crude entertainment. But in an era where consumers crave engagement and (the illusion of) conversation,* is there an opportunity for entertainment and the […]


Earlier this week I was involved in a group project and I was shocked when my group members asked for my phone number, so that they could coordinate a meeting for later in the week via  a group iMessage. Prior to this the only way I had ever communicated with classmates for school was via […]


For those with keen ears, you may have heard a reference in class last week to Amazon Mechanical Turk.  I forgot the service had even existed until then… The Turk, or the Mechanical Turk was an 18th century chess-playing “machine.”  It was a device that could play an opponent in chess, that seemed to be an automaton, […]

The undiscovered country

Im not a big US sci fi fan, but I do like the quote from Star Trek when captain Kirk refers to the future as the “undiscovered country”. What i want to go over today is not as epic as the USS Enterprise, but I do think it has the potential to be very entertaining for […]