Monthly Archives: March 2013

An Ode to Record Store Day: 5 Ways to Use the Social Web to Discover New Music

One of my favorite holidays, Record Store Day, is fast approaching.  The event, taking place this year on April 20th (it is held yearly on the third Saturday in April), is an event designed to raise support for brick and mortar retail stores.  The day features special edition album releases, special events, and features participants […]

You look familiar. Are you on Tinder?

The advent of online dating has become increasingly popular and much more accepted in today’s ever evolving, technology driven society.  Where there was once stigma associated with finding a partner online, social sites and applications like Tinder are making online meeting/dating a public norm. Before I get into the specifics of Tinder, I want to […]

What I Learned from The Greatest Hoodie Ever Made

I want stuff fast. I came across an article on Slate titled “This Is the Greatest Hoodie Ever Made.”  The piece came out a little before Christmas 2012, and the author (Farhad Manjoo) loftily claimed that it’s warm, it’s well built, it will last, it’s American made, and it’s affordable (in comparison to other popular […]

Social Media’s Role in Political Discourse

We are experiencing the evolution of social media as it is adapted by different groups over time. Initially, individuals used social media as a personal communicative platform, which brands soon co-opted to reach consumers with targeted marketing campaigns. Most recently, social media has become an influential space for driving social and political change. Nowhere was […]

Social Media’s Role in Political Discourse

Reputations: Years to Build, Destroyed in Minutes

One of this week’s readings was about how the evolution of new media has created new dangers for corporate branding. Gripes can now be broadcast via twitter; likewise inappropriate or heavy-handed responses to customers are now semi-public events. This increase in reputational volatility is, I think, both a positive and negative for brands. The negatives […]

Social Media in a Different Light

In my first blog I wrote about how I previously did not see much value in social media because in my past experiences it only caused me trouble.  I never would have been able to tell you what benefits there could be for individuals and businesses because I was too focused on all of the […]