I will be the first to say that I do not quite fit into BC’s athletic student body. Even putting on gym shorts and taking my inhaler cannot force me to go to the Plex. In fact, I tried to go to Power Pilates last week and the planking seemed to go on for a half hour. For most of BC’s super fit community, you may have trouble understanding my chronic laziness. It looks a little something like this.
But for those who cannot motivate themselves, I’m here to reveal one of the best-kept secrets of the Internet.
Run by Cassey Ho, Blogilates is a website centered on POP Pilates videos with supplemental meal plans and recipes. Cassey is a cheerful and hilarious online instructor, but also manages to give you an intense workout all through the YouTube videos she posts daily to her account.
So what’s so great about Cassey and POP Pilates? How is it any different from the Power Pilates session that almost killed me?
Being an online instructor, Cassey is everywhere on social media: her blog, Facebook, YouTube, Twitter, Instagram, Tumblr, and now even her own mobile app. Just type in Blogilates to any of those sites’ search engines and her big friendly smile will show up in an instant. Not only is her online presence extensive across many major social media platforms, but she knows how to do social RIGHT.
1. Cassey’s Blog/YouTube
The name Blogilates clearly combines the words “blog” and “Pilates,” so naturally, Cassey’s blog is a huge part of her program. She regularly shares her life, both the ups and downs, the good and bad fitness days, and even the non-fitness-related things. Why bother if she’s just an instructor? Well, Cassey uses social to connect with her “popsters,” as she fondly calls her POP Pilates fans, and her blog allows her to share with them what’s going on in her life to truly humanize herself. Social media allows you to connect with your audience and show them that you are more than just a business, just a brand. She manages to create an environment in which you feel like you’re actually friends (bear with me here, I know that sounds crazy). But watch a minute into any video of hers and you’ll see exactly what I mean.
Cassey’s blog is also where she shares these videos that make up the bulk of her POP Pilates program! She posts new videos daily, some focusing on certain parts of the body and some focusing on creating a routine to a currently popular song. These fun yet challenging YouTube videos are aggregated on her site and categorized by body areas, series or when it was posted, so it’s easy for all users to find.
The biggest thing about Cassey’s blog, though, is her monthly calendar. Once you sign up for the POP Pilates subscription, you will get a password sent to your email that allows you to access her calendar. Each day, Cassey outlines a few different videos of hers for you to do as well as healthy recipes, so essentially she is every “popster’s” personal trainer without ever meeting us.
On Twitter, Cassey will share various content, whether it’s her new blog post, her favorite #CheapCleanEats recipes (exactly what it sounds like) or Workout Commands. What’s a Workout Command?
It’s essentially just at any given moment, Cassey will tweet at her followers to go do a certain workout wherever they are. I remember seeing one at 2 am on a Friday night this summer and I was so caught off guard and not busy at the time that I actually did it! They’re quick little boosts of energy that motivate you to do something small and feel good.
Cassey also frequently interacts with her followers who tag her calendar (i.e. #MayMuscles, #JuneOnFire, or #Sweatember) or mention her Twitter handle, making sure that, as their personal trainer, she can track their progress or give them the encouragement or praise that they need to keep it up.
Cassey’s Instagram and Tumblr are largely where she shows all her #CheapCleanEats, showing that she’s following the regime that her “popsters” are following as well. She Instagrams all of these meals and talks about how easy and delicious they are to promote healthy eating. Additionally, she’ll add photos of herself in new workout clothes or in a Pilates pose to get her followers up and at ’em and ready to go at another POP Pilates video! Other times, she shares photos from the POP Pilates community of real people who have lost weight and are more fit through doing Pilates in order to keep motivating the rest of the community.
4. Blogilates App
Recently, Cassey broadened her social horizons and had a Blogilates app developed to engage her community even more. Within the app is everything a “popster” needs to live a Blogilates-guided life! Users can search and sort all of Cassey’s videos, share their own photos with the POP Pilates communtiy, access all of Cassey’s quick and easy recipes, check off exercise videos in the Workout Calendar as they complete them and even gain access to a secret video. The app brings together the best of Blogilates content and lets Cassey’s followers get to know each other and share motivational tips with the whole community.
So there you have it. A way to ACTUALLY get fit in front of your computer and stay motivated, which, as millennials, I’m sure a lot of people were trying to find. I personally don’t know of any other solely online Pilates programs, especially ones with SUCH a huge, loyal following. Through her use of social media, Cassey Ho created a POP Pilates community that allows her to connect with “popsters” and teach them how much fun Pilates can be and how to get fit, stay motivated and be healthy.
So I suppose social media isn’t necessarily SO bad for our health.Have you found an online fitness program that works for you? How do you think Cassey’s use of social media benefits her followers? Or do you think that it’s still not as effective? Let me know your thoughts!