Interesting ways to use social media to get a job

Everyone in this class be it undergrad or grad has most likely had a job at some point in their life. For most of you, finding that job consisted of using the traditional method of filling out an application at the place of hire, emailing your resume to a company or replying to a job posted on Monster. Most of you are familiar with these conventional means of posting for a job. Some of you may have taken it a step further, using sites like LinkedIn to network your way into a job, however there are other methods utilizing social media that could make you stand out from the crowd if you’re willing to give them a try.


The first method is by using Facebook. No, I’m not suggesting you try to friend the CEO on the site, however it has a function typically used by businesses to market their products to users. I’m referring to their ad platform, which can be flipped to allow users to advertise themselves to companies looking for talent. The great thing about it is that you can target your ad specifically to certain companies, which keeps costs down. A great example of this working was Miriam Shembari who had been relentlessly trying to land a job at a publisher through traditional job searching. To no avail, she decided to take an ad out on Facebook targeting the profiles of people that worked at these publishers with a link back to her resume. The ad cost her $6 and ended up on the profile of a person that blogs for HarperCollins. They blogged about the ad stating, “Why don’t we hire more people like this?” and not even a week later she Miriam was hired to do contract work for them. There are similar stories of people doing the same thing on LinkedIn.



The second method is becoming a little more commonplace as more and more employers are engaging people on Twitter with job ads. Vala Afshar, was hiring a director of marketing for a company called Enerasys. He put out the following tweet:


He received a response from Bilal Jaffery, a man that tweeted back while using the #SocialCV hashtag highlighting an article he had written about social strategy on a site called SocialMediaToday. (A CV is synonymous with a resume in other parts of the world). Needless to say, he was brought in for an interview and was later hired.


One of the most creative examples of finding a job through social media was done by Dawn Siff. Similar to others, she also initially started her search using traditional means of job hunting. “Siff’s job search took six months, starting in November. During that time, she took 64 hours of continuing education classes, attended six networking events, 12 informational interviews and nine job interviews.” It was at that point she decided to do something different. She created a 6 second vine video resume stating her qualities: journalist, strategist, manager, deadline Jedi and idea machine. Not long after the video was posted, Siff landed a job working as a project manager at the Economist.

Companies are continually looking to hire talented and creative people that stand out from the crowd. Having done recruiting a few years ago, I know that the most memorable candidates were always at the top of the pile regardless of whether there was someone with a higher GPA or more extra curriculars. Companies are not just looking for someone that can do a job, but also a person that can fit their culture. By engaging companies in creative ways, you can showcase your personality (something normally done in an interview) before they even read your resume.






  1. This is a great post! You highlighted many different approaches to using social media in the job searching process which I have never heard of before, but are so ingenious! I think I’m definitely going to supplement my LinkedIn profile with some of these other techniques. But my main concern is that I would have to believe that using social media to market oneself for a job is a better fit in some industries than in others.

  2. These are some helpful job searching strategies regardless of whether you’re trying to land an entry level job or are a seasoned veteran of the workforce. Your point about a company’s primary concern when hiring is around the candidate fitting into the company’s culture is spot on. Too many job seekers (myself included) get wrapped up in trying to have the perfect answer for every possible question or becoming an expert on the company and its industry overnight. If you look at it from the hiring manager’s perspective, their two biggest objectives are to find someone that will make their job easier and thus make them look better in front of their boss, and find someone they enjoy (or at the very least can tolerate) day in and day out. Social media is a great way to let your personality shine, but to Hilary’s point it really depends on the industry and job function as to how well it will be received.

  3. As someone who will be searching high and low for a job throughout this year, this post was extremely interesting and informative! I was reminded of the “viral video” of the woman quitting her job we discussed in class. I had no idea people were creating personal ads of themselves on Facebook, but I can definitely see the appeal…whatever it takes to stand out. I have also heard of Twitter resume/submission challenges from various companies, which I think is a really cool way to find out which prospective employees are actually interested enough in a company to follow them on Twitter.

  4. Awesome post Dayne! I was intrigued throughout the entire blog, and I particularly enjoyed the Vine by Dawn Siff. This is something that is great about social media. It gives people, and also companies and organizations, the ability to show the world their personality that they otherwise would have never been able to do. The traditional resume is fine, but many times it fails to capture the real human being behind the sheet of paper. By being able to show you personality companies now have the capability to see a persons true colors, and hire someone who not only has the skills they are looking for, but also someone who fits the companies culture, which I believe is just as important. I also like how this post shows the benefits of social media when it comes to getting employed. There are many stories about how social media was the reason why someone didn’t get hired, and this has given Twitter and Facebook a bad stigma when it comes to applying for jobs. This shows that it is not all negative, and it can be used as a great advantage.

  5. Love the article. I think this post highlights the will within people to create opportunities when there may not be one. Social media gives a voice to the voiceless “cliche”, so why not use that voice for something more than bashing Kim K or praising all things apple. Last time I checked, neither one of these added to your bank account, if anything, they take money out of it. Beautiful Post.

  6. As I’m finishing up my MBA, almost all the jobs I am applying for right now for full-time tenure have asked me if I have a personal website or blog that I could share with the company. At one point in my life, I actually thought blogging was a waste of time. Now I’ve come to realize that it’s not only part of building a portfolio for myself, but is helping me create my personal brand. Utilizing the tools you mentioned gives job applicants a way to diversify themselves and stand out from the crowd. In the age where machines are scanning our resumes at keywords at companies before HR even looks at it, social branding tools may be our only hope!

  7. Good thing you brought this up Dayne, I am currently looking for jobs and will definitely consider trying something out of the box to get my name out there. I actually have a friend named who last year started a blog called HireJake. The blog centered around him and his efforts to train and complete the Boston Marathon, which he did. He ended up reaching out to a few companies that were hiring, but was approached by an ad agency called Arnold and was offered a job. So I agree that social media is a tool that you can use to help highlight yourself and your personality/talents among the sea of applicants, worked out for Jake big time.

  8. scottgibneyjr · ·

    Dayne, Great post! Using social media to find a job has become a very interesting topic over the past few years. I am begging to look at my own social media profile to figure out the best way to optimize my post-MBA job search that is growing closer by the day. I recently read a book by a local consultant, Dorie Clark, called Reinventing You. Here is a link to a blog post of hers about using the internet as your resume: I also heard of a guy who created a website, a Foursquare check-in, and a mobile app when he was searching for a job. You can find more information about him here: It is amazing how many portals we can use in today’s ever connected society.

  9. Great post! I attended a presentation by Hubspot CEO, Brian Halligan, and he recommended that anyone looking to work in a particular industry or at a specific company create a blog on exactly that topic. His argument was that if your blog is good enough, and consistently promoting the topic or brand — a company will essentially want to acquire it and you. It seems like a great strategy, but I’m curious whether or not you think this strategy will work in the future? As more and more individuals seek to build their personal brands online, will it become white noise or the status quo?

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