Everyone in this class be it undergrad or grad has most likely had a job at some point in their life. For most of you, finding that job consisted of using the traditional method of filling out an application at the place of hire, emailing your resume to a company or replying to a job posted on Monster. Most of you are familiar with these conventional means of posting for a job. Some of you may have taken it a step further, using sites like LinkedIn to network your way into a job, however there are other methods utilizing social media that could make you stand out from the crowd if you’re willing to give them a try.
The first method is by using Facebook. No, I’m not suggesting you try to friend the CEO on the site, however it has a function typically used by businesses to market their products to users. I’m referring to their ad platform, which can be flipped to allow users to advertise themselves to companies looking for talent. The great thing about it is that you can target your ad specifically to certain companies, which keeps costs down. A great example of this working was Miriam Shembari who had been relentlessly trying to land a job at a publisher through traditional job searching. To no avail, she decided to take an ad out on Facebook targeting the profiles of people that worked at these publishers with a link back to her resume. The ad cost her $6 and ended up on the profile of a person that blogs for HarperCollins. They blogged about the ad stating, “Why don’t we hire more people like this?” and not even a week later she Miriam was hired to do contract work for them. There are similar stories of people doing the same thing on LinkedIn.
The second method is becoming a little more commonplace as more and more employers are engaging people on Twitter with job ads. Vala Afshar, was hiring a director of marketing for a company called Enerasys. He put out the following tweet:
He received a response from Bilal Jaffery, a man that tweeted back while using the #SocialCV hashtag highlighting an article he had written about social strategy on a site called SocialMediaToday. (A CV is synonymous with a resume in other parts of the world). Needless to say, he was brought in for an interview and was later hired.
One of the most creative examples of finding a job through social media was done by Dawn Siff. Similar to others, she also initially started her search using traditional means of job hunting. “Siff’s job search took six months, starting in November. During that time, she took 64 hours of continuing education classes, attended six networking events, 12 informational interviews and nine job interviews.” It was at that point she decided to do something different. She created a 6 second vine video resume stating her qualities: journalist, strategist, manager, deadline Jedi and idea machine. Not long after the video was posted, Siff landed a job working as a project manager at the Economist.
Companies are continually looking to hire talented and creative people that stand out from the crowd. Having done recruiting a few years ago, I know that the most memorable candidates were always at the top of the pile regardless of whether there was someone with a higher GPA or more extra curriculars. Companies are not just looking for someone that can do a job, but also a person that can fit their culture. By engaging companies in creative ways, you can showcase your personality (something normally done in an interview) before they even read your resume.