Our parents always told us to look both ways before crossing the street. I wonder if the new generations are hearing “Think twice before posting.” This class, coupled with my summer experience solidified how important it is to really think before you post and have a strategy. Many people post the same status update as they do a tweet. This is not a good utilization of the tools.
This class has offered a unique perspective on social media. After having worked in social media and being an avid Facebook and Twitter user, I appreciate learning more. Over the summer, I worked on the social media strategy for a Fortune 100 company and was fully focused on Facebook. There is a LOT of strategy behind social media, which I learned after wondering why Twitter was happening after Facebook. You have different audiences, feasibly on Facebook as you do Twitter. Some people and companies think about this. However, others see social media as a blanket term.
A company needs to meet its consumer where they are. Given that there are people on Facebook and Twitter, it’s a disadvantage to most companies if they choose not to engage on those forms of social media.
Personally, I have enjoyed understanding more about how people interact online. The discussions about snapchat versus instagram have been robust. Essentially, snapchat is one function different from instagram and because of this, is all the rage and a large trend right now.
Another learning is about the pace of social media and technology: everything moves so fast. I wanted to say, when my children take a social media class, but I found myself stop. Social media will continue to exist but it will become like the internet. The internet is a matter of fact. People study communication on it and how it evolves, but the internet enabled more. Social media was that more. Social media is becoming extremely mainstream, everyone is using it. This makes me wonder, what’s next? What will we layer on top of social media?
Going back to the title of the post “Think twice before posting” the biggest key takeaway is that. Whatever is posted lives on forever. If you’re overly emotional, it’s not the best plan to go posting your emotions on the Internet. If you are angry at an employer, it’s probably not the best plan to go posting about that. Over the course of the semester, we heard about people becoming famous for outbursts like that. But is that what you want your legacy to be?
Thinking twice is not just about what to post but where to post it. Does it fit with your personal brand? Do you want whatever you post to live on forever? Who really cares? These are good questions to ask as a person and as a brand before posting.
Some may disagree with the caution and post extreme emotions or make a name for themselves from going up against their former employer. These people may be ok creating that kind of online persona, which is different from the professional one my classmates and I aspire to create.