Monthly Archives: September 2014

Social media, risks and….Jesuits?

Tonight I attended the first Agape Latte program of the year in Hillside cafe.  Agape is a faith-based program put on by the BC Church in the 21st century center.  If you’ve never heard of it, I encourage you to check out their Facebook or Twitter pages! They’re really awesome.  Anyways, I never expected to […]

Why It’s Not Just Ello or Goodbye

Over the past week, social media experts have been struggling to make sense of the rapid user growth of Ello, the private social network platform positioning itself as the anti-Facebook—simple and ad-free. With about 4,000 new users signing on per hour, Ello’s traction cannot be denied, but its long-term success can definitely be questioned and critics […]

#FearTheDeer: Social Media and Professional Sports Teams

The Milwaukee Bucks finished in last place in the National Basketball Association for the 2013-2014 season with a record of 15-67. And as a Wisconsin native and Bucks superfan, I must sadly admit that the Bucks were not very good at basketball for this last season. Luckily, as a fan of social media, I get […]

Red Bull: Energizing Through Social Media

The best way to learn how to leverage social media for business value is to learn by example. What are other top companies doing in the space and how are they trying to connect with their consumers? I hope to look at various brands throughout the semester and analyze their social media strategies. I begin […]

Social Media and Getting Hired: What Mistakes Are You Making?

Could the perfect candidate for a position not land the job solely because of his or her Facebook profile picture? With an overwhelming 91% of hiring managers stating that they use social networking sites to screen prospective employees, rejection due to content on a personal Facebook page is a definite reality. Having a professional social […]

Deriving Insights: The Next Phase of Social Media In Business

Most companies understand that engaging with social media gives them an opportunity to distinguish their brand from a competitor’s, promote more open and effective communication among employees, and monitor certain products or promotions in real-time. These are, of course, important benefits. But, I would argue, social media as a business tool is still in the […]

What makes Linkedin the only survivor in the Chinese market?

The Chinese government is very wary of foreign social platforms for long as it restricts Internet content and political speech within the country. Most of the world’s major social media sites – Facebook, Twitter, as well as some other tech giants like Google and Yahoo are blocked in Mainland China. LinkedIn is an exception.   […]