Monthly Archives: November 2014

Social Media and Mexico: Pushing beyond traditional roles

At 38 million users, Mexico has the fifth largest Facebook user base in the world and the largest of any Latin American country. Since my mom is from Mexico, I have experienced firsthand how the introduction and availability of social media platforms such as Facebook and Twitter have served a purpose beyond traditional business or […]

Final reflections on the social media puzzle

What in the world is “vlogging?” That was one of my initial reactions during the first class this semester… and since then there’s so much I’ve learned in this class. I write this blog as a reflection of what I walk away with from ISYS6621, and as a self-test to put together what I remember […]

Innovation in Avoiding Social Media?

A couple weeks ago, my small group focused on Professor Kane’s blog post, “Social Media Marketing Doesn’t Matter.” We all know everyone in this class carefully read the assignment but, to jog your memory, the post highlighted why “a social media presence, on its own, isn’t enough to give you the upper hand.” Group 9 […]

Serial: Can Social Media Obsession Revive a 15 Year Old Murder Case?

NPR’s little experiment I have a new obsession. It slots in quite nicely alongside my existing obsessions with zombies, Malcolm Gladwell, and Stephen King. It’s been stealing the minutes I usually reserve for alone-time with my kindle and chatting with my mom. And I find myself losing large chucks of my time staring into space […]


It’s been a pretty rough week for Uber…and it’s only Wednesday. While I’ve heard rumblings of PR issues in the past, it was largely the recent Buzzfeed article that really brought the drama to a new level. What’s Going On? Last Friday Emil Michael, Senior Vice President of Business at Uber, made a suggestion that the company […]

Boo Radley in 2014| Un-Social Media

Social media has allowed us to become an extremely interconnected world. Facebook even created a world map of social connections. Connecting with someone we’ve never met before is now infinitely easier because of social media. And they don’t even have to be a “friend.” Through different social media platforms we are able to leverage the […]

Running for a Cause

This time last year, when my sister Katie told me she was going to run the Boston Marathon, I thought she was crazy for two reasons.  One, how was she going to train through the Boston winter?  The previous year there was so much snow, she couldn’t dig her car out let alone run 20+ miles. […]