Monthly Archives: December 2014

Say It Ain’t So – A Farewell and Some Lessons Learned

And now, for my final blog post of the class, I’d like to ruminate on what I learned this semester in ISYS662. As I briefly mentioned in my very first blog post, Social media and I were on cordial terms at best. Outside of the occasional TV show or major news circus event, I hadn’t […]

Vimeo’s Brand Creative Fund: A Win-Win-Win for Digital Content Marketing

Last year, niche video-hosting site Vimeo launched its Brand Creative Fund, aiming to become the primary platform for brands looking to tell their stories through creative content. Through a consultative approach to brand partnerships, Vimeo staff collaborate with brands to conceive their content and marketing messages before connecting them with creatives from the Vimeo community. […]

Social Media & The Food Movement

As I was brainstorming ideas for my final blog post, it was quite clear to me that I wanted to involve food somehow – that way I would start and end the class talking about food (my individual presentation to now!). Being someone who is inspired by food and loves everything about it – cooking, […]

Social Media: More on Visually Impaired Users

As it was challenging to include all compiled research in the 6-7 minute in-class presentation, I have decided to compile a blog with the additional information that I initially had to omit. This includes videos demonstrating how a visually impaired person uses different social media applications, including the app Tap Tap See. Demos: Courtesy of […]

Social Media & Me (Revised): A Success Story

At the beginning of the semester I posted about how I was pretty good at keeping my personal social media accounts up to date and engaging with my friends; however, I wasn’t sure how capable I was at updating social media on a professional level. With what I know now, I can attest to how completely […]

The Beyhive

As the semester has gone on, I thought more about my Beyonce presentation and blog post. I wanted to add a bit more to my previous post. I thought it could be helpful to dive more into how Beyonce’s social media presence maintains a certain level of loyalty and bondage from her fans on platforms […]

My End-of-Course Playlist: Key Insights from ISYS6621

            For my concluding blog post, I have reviewed the topics and material we addressed throughout the semester in ISYS6621, deriving some key lessons and takeaways about social media that have resonated with me. In my first post, I discussed my initial thoughts about the positives and negatives of social media according to my experience […]

The Social Super Bowl

There’s only three weeks of football left in the regular season – that means Super Bowl Sunday will be here before you know it. On February 1, 2015, millions of viewers will tune in to Super Bowl XLIX, not only for the big game, but also for the highly anticipated commercials. Companies shell out millions […]

No. 1 Brand: Me

As “Social Media for Managers” comes to a close, I’m forced to take a step back and consider my biggest takeaways from the course. In doing so, there’s a lot to consider – blog posts, Twitter, readings, guest speakers and group discussions… but while contemplating how to summarize all of this into a few bullet […]

Dear Undergrad Classmates

First of all, thank you for your insight on social media and how it affects your daily lives. Also for sharing your expertise as it will help me relate to an entire demographic that is imperative to business. I know the rest of my MBA classmates appreciate it as well. I know many of you […]

Social Media: Beyond the Instagram

Echoing all of this week’s blog posts that came before mine, I cannot believe that tomorrow is our last Social Media class of the semester. As many told me would be the case, this class has turned out to be my favorite class of my career thus far at BC. And no… I’m not just […]

An Ode to the Onion

This holiday season, I’m giving thanks for the Onion, a satirical news publication that makes millions of people laugh and smile.  I believe the Onion allows us to process and cope with difficult subjects like inequality, police brutality, racism, and other issues in one of the best and only ways possible-  with a sense of […]

Saving a village with one paintbrush

Throughout the semester, I have learned a lot from the class regarding how social media empower the businesses or individuals and change the world in many ways. At this final post (at least for the class), I want to take this journey to where I am from and share with you a story about how the […]

Clothing Brands & SM: Feeding the Online Shopping Animal

Last semester I studied abroad in London at King’s College and one of my classes was Consumer Behaviour (“u” included), a marketing elective in their business school. In true American fashion I partnered up with the three other American students in my class for the group project where we looked at the effect of social […]

Social Media: Uniting Passion with Action

What a sad day, the time has finally come… this is my last post for IS6621. Oh and what a wild ride it’s been. I feel as though I posted my initial social media blog just a couple weeks ago. But alas, it was one of the first weeks of September, but I digress… After […]