Monthly Archives: January 2015

What I Hope to Gain From IS6621

Social media is continuing to become an ever-important way for individuals to express themselves and companies to attract and retain customers. So many people I know here at Boston College have a Twitter, Instagram, Facebook, and Snapchat account. Some have Pintrest accounts, and virtually everybody has at least one of the five. When one thinks […]

A Sign of Success: Increasing Website Traffic

Companies are hearing the resounding message to use social media for sales and marketing, but many still struggle to prove to senior management, and even to themselves, that social media campaigns are effective for improving business. When brands aim to direct followers to particular content, social media posts typically serve as the teasers to get […]

Social Media: When and How to Post

One aspect that is often overlooked in social media is how often and when to post.  If you post too often, your followers become bothered and often the targeted message in each post becomes watered down.  The flipside is if you post too little.  In this case, your posts are more likely to be missed […]

“Don’t forget to #Gassongram after the tour!”

Today’s post for IS662 (7:00 p.m.) is all about Instagram! The picture sharing app is quickly becoming one of the most popular forms of social media.  I mentioned in my last post that my seventeen year old sister is addicted (as well as my eleven year old brother) and it seems that every tween and […]

The Hashtag: Now a Hero

Get it trending! The hashtag has emerged in our everyday language as a powerful tool over social media that allows words or unspaced phrases to be grouped and tagged together. But the hashtag has had quite the evolution. Initially, the #hashtag was excessively used on social media in unproductive and essentially useless manners… Jimmy Fallon […]

How An ESPN College Basketball Analyst Launched a One-Man Social Media Reform Campaign

“I went from old school Chevys to drop top Porsches. You couldn’t walk a mile in my Air Forces. I gotta go to work.” Every morning Jay Bilas, an ESPN College Basketball Analyst, begins his day by quoting the popular rapper Young Jeezy on Twitter, and always ends it with his signature line “I gotta […]

Lessons from Humans of New York and Vidal Chastanet

For years millions of people have been sharing, commenting on, and liking posts by Brandon Stanton on his Facebook page, Humans of New York. Although his premise is simple, to share the stories and photos of people he meets on the streets of New York, his page has never gotten mundane or dry. And a […]