Get it trending!
The hashtag has emerged in our everyday language as a powerful tool over social media that allows words or unspaced phrases to be grouped and tagged together. But the hashtag has had quite the evolution. Initially, the #hashtag was excessively used on social media in unproductive and essentially useless manners… Jimmy Fallon and Justin Timberlake know what I’m saying with this one! Watch the misused and misunderstood usage of hashtags in their parody of what a twitter conversation sounds like in real life:
With the rise of the hashtag and its increasingly widespread use, the word was added to the dictionary June of 2014. And props to the hashtag! It has made a well-deserved name for itself and is now a key component of social media whether it be on Instagram, Twitter, Facebook, or countless others. The hashtag has allowed for the ability to search for similarly tagged messages or images, but even more recently it’s been a huge hit in trending events or news.
The hashtag has even made some incredible discoveries. Just this past week in the news, there was a mysterious man identified as the “Boston Shoveler” who went out and shoveled the finish line of the Boston Marathon during the blizzard. #whoshoveledthefinishline was buzzing and trending on twitter as people used social media to voice their support and inspiration of the shoveling man’s act. The trending feature of the hashtag helped Boston find its hero. Pretty groundbreaking the power and implication the hashtag was able to achieve with this one!
Looking forward, the hashtag has a big presence to make this weekend… The major hype of the hashtag will be this Sunday for the 2015 Superbowl. Brands will extend their advertising over social media platforms in elaborate attempts to promote brand strength. The hashtag has the potential to be the MVP player in this battle of whoever is so successful enough to come out on top.
The ad buzz of the Superbowl is one like no other. The 2014 Superbowl had a record breaking 111.5 million TV viewers and it’s no doubt that this year will beat that. However, the real fascination is why people watch. Of course with football being America’s favorite sports, intense competition is the main reason, but a number of studies have shown that over 50% of the Superbowl audience tunes in just for the ads. What does this mean for the hashtag? Advertisers will be using the hashtag with hopes to translate the Superbowl hype into social status. Toyota wants twitter users to tweet photos of their dads using the handle #OneBoldChoice and Loctite hopes to spark talk about people’s glue victories by using #WinAtGlue. It’ll be interested what other hashtags get trending during this weekend and which ones are successful!
So what’s the game predictions on the social media field? Nissan, BMW and Nationwide will return to the advertising spotlight as veterans, with company stats of 18, four, and eight years in the Superbowl advertising game, respectfully. Beverages will dominate the majority of commercial airtime. The same old brands will get up and do the same old tricks, like GoDaddy running yet another spot completely unrelated to its product. But the real question looking into this weekend’s game predictions is whether social media will be able to rise above commercials in this year’s battle for the best ad.
30 second commercial spots are going for $4.4 million to $4.5 million on NBC. Let the games begin and may the hashtags be ever in your favor…
Works Consulted: Forbes