What have I been listening to this week?
This week’s blog post was encouraged and eked out of me with the help of some classical 19th century Rimsky-Korsakov reverberating through Boston College’s Gargan Hall (my headphones, at least). I stumbled upon this song a few years ago when my piano teacher shared it with me as one of her favorites, and I was then able to return the favor to my roommates when Charlie White and Meryl Davis skated to it in last Winter’s Sochi Olympics. The song reminded my roommate of one she was singing with The University Chorale, which led to my meeting a friend and fellow member of hers, whom I befriended and later realized also played with me in BC’s pep band.
I chose to focus on music this week after my rediscovering this song on Spotify and learning of Prof. Kane’s small town experience during Monday’s class. My relationship to music, and to my friends’ music, got me thinking: Is music an inherently social form of media? Well, if social media helps social networking, consider the definition for “social networking” that Google generates:
- the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.
- my roommates’ interacting with last winter’s ice-dancing events
- my meeting someone new with other, similar, musical interests to me
- my roommates’ being introduced to my interest in classical music.
All done without an Internet connection. Much like Prof. Kane’s story of his telephone operator knowing his whereabouts due to a close-knit, offline, social network, I feel that music has the inherent nature of being shareable and of forging relationships and networks among listeners with shared tastes. (Further evidence? concerts have been bringing people together long before the Internet)
How does music work with (online) social media?
Why should businesses be concerned with music’s sociability?
potential for brands:
People like to engage with music. It’s why we sing in the shower, in the car, with friends; why we dance to it; it’s why we share it. This engagement aspect holds great potential for social marketing and getting customers to interact with a brand and its personality. For example, look at last week’s interaction between IHOP and Spotify on Twitter:
potential for the workplace:
Last week’s reading included Prof. Kane’s interview with the nonprofit MITRE Corporation, where they noted the internal use of their social platform, Handshake, helped social objectives beyond the goals of the enterprise. Specifically, they noted the formation of a cycling group among employees. Considered alongside Prof. Kane’s blog “Why Social Business Initiatives Fail” and its discussion of internal adoption of new platforms by employees, there is the possibility that an internal platform with a socially-oriented element could experience better adoption. Perhaps a platform that incorporates/partners with music streaming/sharing could pose a more appealing transition and adoption to employees having to learn new platforms. Of course, the question of whether music sharing and engagement would aid enterprise objectives would be dependent upon the company’s industry, objective, and culture; but music could be a frontier for effectively incorporating social networking into operations.