Monthly Archives: March 2015

Student-athletes and social media

Last week, star Ohio State quarterback, Braxton Miller, posted the following photo on his Instagram page (@braxtonmiller92): The photo quickly caused a stir, and Miller later took the photo down. Miller, a senior on the team, has an impressive 216,000 followers on instagram. So what is the issue? Well, it is against NCAA rules for […]

Taylor Swift: The Porn Industry’s New Darling

Okay, Taylor Swift is not in the porn industry, but I got your attention. While she is not having sex on film, Taylor Swift, along with other entities such as Harvard, is buying up domain names to ensure she is not a casualty to the new surge of web page names, set to become available later […]

Dealing with my Errant Mortgage Company through Social Media

With interest rates continuing to drop to historic lows, many homeowners have been refinancing their mortgages. My wife and I are through almost four refinances in the last five years.  Each time we lower the interest rate we save hundreds of dollars per month.  It’s not fun.  You need to provide them with complete financial […]

Reflections on ISYS6621 Social Media for Managers, a 21st Century Course

This semester I have the pleasure of sitting in on the 4:30 section of Prof. Kane’s course ISYS6621 Social Media for Managers at Boston College. My motivation is my own education.  I entered the course with only the most cursory understanding of Social Media. I am stunned by the course, the material covered and the way […]

Facebook and

Constant, significant innovation is certainly a key component in the never ending efforts of large tech companies to stay relevant.  Facebook in particular has been in the news a lot recently, dipping their multi-billion dollar toes into every possible puddle, from “Businesses on Messenger” e-commerce prospects to Internet of Things discussions at their recent F8 […]

Snapchat Is Taking Over!!!

Snapchat has officially taken over. I woke up this morning at 7:00am to get ready for my bus ride back to NYC and received a text message from my friend saying, “There was a building explosion in NY.” I replied with saying “Well that’s not good.” I took my phone and Googled the incident using […]

From College Guides to College Guide Apps: A Review

When I think back to the onset of my college search process I remember feeling one thing, overwhelmed.  There are thousands of institutions of high education in the U.S. and many different ways to define them.  The categories include combinations of big, small, public, private, urban, rural, religiously affiliated, etc.  With all of these choices, […]


With the annual buzz of Lollapalooza ticket sales this past week, what better time to take a moment to reflect on the social media success of one of the biggest music festivals of the year. Event attendance has continued to rise over the years. In 2013, a record breaking 300,000 people came out to hear […]

Game On! Classic Games and Toys Use Social Media to Win Over New Fans and Customers

On Monday, as part of his presentation, Jackson described a bit about how everyday people have become significant influencers for brands due to the quality and ubiquity of the social media they produce related to specific products. Coincidentally, on Tuesday, I found myself learning from Eric Nyman, Vice President of Marketing at Hasbro, how social […]

Burger King & Jeep’s Hacker Attacks

After talking about social media crisis in our class this past Monday, I was intrigued to know a little bit more about the Burger King crisis that Prof. Kane mentions in his blog How to Avoid a Social Media Fiasco. Basically, Burger King’s Twitter account was hacked anonymously on February 18, 2013,  and their profile name was changed […]

#fitfam: Growing a(n Extremely) Personal Brand

My 2013 New Year’s Resolution was to lose weight. So original, right? I had been overweight all my life, and though I had lost nearly 30 pounds since 2011, I wanted to take back control of my health, after doctors telling me for the better part of eight years that I needed to do something […]

This is a Drill: Social Media Crisis Simulations

Throughout the semester, we have looked at many different social media blunders from accidental posts to inappropriate or insensitive campaigns. Most of our discussions related to these rogue posts have been centered on how to limit the damage after the message has been sent. Through these discussions, it has become very apparent that these mistakes […]

Facebook and Vietnam Market- Marketing strategy

First of all I want to thank you all for the positive feedback on my presentation. I was really nervous and many of you noticed that. Since I presented mostly on my personal user of Facebook, this blog is dedicated for the business use of Facebook in marketing strategy in Vietnam. Two types: There is direct […]

WiGo, the “Who is Going out” app for college students is taking campuses by storm

Looks like both Adrian and I had the same idea for blogs this week! He did a great job giving an overview of the app and its functionalities, as well as how it can be compared to apps such as Foursquare and Swarm. My blog more focuses on how this app might be useful from […]

You go? I go? WiGo!

There is another player emerging on the ever-growing social media landscape.  That entrant is WiGo, a social media app that is an acronym for “Who Is Going Out.”  WiGo was founded by its current CEO Ben Kaplan, a 23-year-old Holy Cross dropout and former hockey player.  The app was created after Kaplan pitched his idea to a panel […]