You know you are from Chicago when:
- You order “pop” at a restaurant
- Today is a nice day! —30 degrees and cloudy
- You don’t put ketchup on your hotdog
- Pizza is called pizza (none of this “pie” stuff) and it comes in deep dish form
- Your social calendar revolves around Blackhawks games
The Chicago Blackhawks—the heart and soul of a true Chicagoan. Ever been to the United Center on the night of a Blackhawks game? No need to quiet down for the National Anthem, the fans of the Chicago Blackhawks will erupt. Such a tradition has become a familiar scene in the hockey world, replacing silence with venerable cheers for the team.
“It gives me goose bumps,” Chicago forward Bryan Bickell says. “I can’t imagine a better way to start a hockey game.”
What better way to describe Chicago than an indescribably passionate hockey community. Take a look at the Blackhawks Stanley Cup parade (right) vs. the LA Kings Stanley Cup parade (left). If there’s one thing Blackhawks fan are known for, it’s pride.
What’s been so successful in driving Blackhawks pride and loyalty… social media! The Blackhawks are using social media as a means to community outreach. “[Fans] passion drives our social media efforts, as we continue to look for fun, innovated ways to interact with our fans and encourage them to embrace our brand,” says Blackhawks Director of New Media and Publications Adam Kempenaar.
This NHL hockey team has proven their success both on and off the ice. With the start of the 2014-2015 NHL season, the Blackhawks encouraged their fans to get up and share their goals. They launched the #WhatsYourGoal media initiative, allowing fans to send in their goals and then go after them. Not only has the hashtag erupted over Twitter, establishing a platform for individuals to boast about the feats they are going after, but it has created a collaborative effort to share stories of how accomplishments have been made and who has helped make such dreams and goals possible. Ultimately, it has become a spark of inspiration to people across the world.
Every moment that has emerged from the start of the campaign has been incredible. The Blackhawks took the campaign one step further and personally reached out to make sure some goals were achieved. Check out some of the videos that were captured that broadcast how impactful and heart melting some of the experiences have been!
Cammy is a young girl who was born with an inability to speak or walk. Her goal was to score a goal with her favorite Blackhawks player, Duncan Keith.
Alexis is a 5 year old girl scout. Her goal was to sell girl scout cookies to her favorite Blackhawks player, Jonathan Toews.
Ryan’s goal is to make it to the NHL. Ryan Bickell surprised him at his ice rink in his backyard to help him practice.
Christina was born blind, along with many other challenges. Her goal was to experience her first Blackhawks game at the United Center. The hawks helped make the best day of her life possible.
The #WhatsYourGoal campaign proves that the Blackhawks organization really does what it can for its people and community. The success of this social media initiative, as well as many other, contribute to the well known brand and face of the Blackhawks. You know the logo of the Indian chief anywhere you’d go. But the chief icon of the Blackhawks isn’t just a logo, its universal appeal with countless limitation serve as a promise to its players and fans of the pride instilled in the sport.
See you at next puck drop.