If you were on any form of social media yesterday, chances are you saw at least one post supporting #NationalPuppyDay. It wasn’t until late afternoon that I even knew this “holiday” existed, but after seeing the first post, my entire Instagram newsfeed was soon consumed by dogs. People seemed to really enjoy showing off their love for their pets, as this hashtag holiday spread like rapid fire. Many people used the day to encourage pet adoption, with some celebrities even jumping in on the conversation.
National Puppy Day is not the only non-traditional holiday seen online. There are various”national” days throughout the year surrounding many topics that one might never even consider celebration-worthy. Social media serves as the perfect platform for companies to take advantage of whatever is the current hype online. There are a multitude of “holidays” that I wasn’t even aware of until coming across the flurry of posts on that particular day. The following examples display ways companies have leveraged these celebratory days and promoted their own brands while doing so. Oftentimes, stores and restaurants offer promotions and discounts on these days and use social media as a way to get the word out. Customers enjoy posting their own celebrations online as well as taking part in deals put forth by their favorite companies.
Puppies aren’t the only type of dog garnering attention on social media. On July 23rd, many companies promoted National Hotdog Day by adding their own humorous approach to the occasion. Sonic even offered $1 dogs all day for the event.
March 23rd was National Chip and Dip Day. Various companies took advantage of this, most notably Tostitos. If your name is Chip, it was your lucky day. The company sent free packages of various dips to anyone who tweeted at them with proof of their name. The company definitely had users interested, as they began advertising the promotion several days in advance. Hundreds of people named Chip took advantage of the offer.
Ever heard of National Compliment Day? If not, plenty of companies on January 24th were online to remind customers and engage them in their brand with various creative methods.
All in all, there are hundreds of holidays that seem to have no point, yet are easy ways for companies to provide humor and engagement. While holidays are a great opportunity to connect with customers, they are also competitive days. A huge amount of companies aim to take advantage of them, so it is important for brands to do what they can to stand out. These celebrations can be relatable on such a wide scale, but it is essential for businesses to add their own voice and personality. Do you have any favorite obscure “National Days”?