Monthly Archives: March 2015


With the annual buzz of Lollapalooza ticket sales this past week, what better time to take a moment to reflect on the social media success of one of the biggest music festivals of the year. Event attendance has continued to rise over the years. In 2013, a record breaking 300,000 people came out to hear […]

Game On! Classic Games and Toys Use Social Media to Win Over New Fans and Customers

On Monday, as part of his presentation, Jackson described a bit about how everyday people have become significant influencers for brands due to the quality and ubiquity of the social media they produce related to specific products. Coincidentally, on Tuesday, I found myself learning from Eric Nyman, Vice President of Marketing at Hasbro, how social […]

Burger King & Jeep’s Hacker Attacks

After talking about social media crisis in our class this past Monday, I was intrigued to know a little bit more about the Burger King crisis that Prof. Kane mentions in his blog How to Avoid a Social Media Fiasco. Basically, Burger King’s Twitter account was hacked anonymously on February 18, 2013,  and their profile name was changed […]

#fitfam: Growing a(n Extremely) Personal Brand

My 2013 New Year’s Resolution was to lose weight. So original, right? I had been overweight all my life, and though I had lost nearly 30 pounds since 2011, I wanted to take back control of my health, after doctors telling me for the better part of eight years that I needed to do something […]

This is a Drill: Social Media Crisis Simulations

Throughout the semester, we have looked at many different social media blunders from accidental posts to inappropriate or insensitive campaigns. Most of our discussions related to these rogue posts have been centered on how to limit the damage after the message has been sent. Through these discussions, it has become very apparent that these mistakes […]

Facebook and Vietnam Market- Marketing strategy

First of all I want to thank you all for the positive feedback on my presentation. I was really nervous and many of you noticed that. Since I presented mostly on my personal user of Facebook, this blog is dedicated for the business use of Facebook in marketing strategy in Vietnam. Two types: There is direct […]

WiGo, the “Who is Going out” app for college students is taking campuses by storm

Looks like both Adrian and I had the same idea for blogs this week! He did a great job giving an overview of the app and its functionalities, as well as how it can be compared to apps such as Foursquare and Swarm. My blog more focuses on how this app might be useful from […]