I am not sure how I missed the memo, but instead of my first blog post being on my “Initial Thoughts on Social Media,” I created a post titled “A New Social Security.” My first post was a short rant on a recent cyber hack that occurred on Twitter. Needless to say, I have poor attention to detail and this class had me CONFUSED.
Fast forward to the end of the semester, I was strangely giddy about blogging on Taco Bell’s new app after we touched on it in the Twitter discussion portion of class. I was CONTENT and comfortable with talking about the fast-food chain’s app and it’s business implications. Additionally, my blog posts got longer and longer in length as time went on as a result of my growing comfortability in blogging. As I reflect on this semester, I hope to show the reader how I went from being confused to content about social media.
You get out what you put in. An important takeaway this semester was: No longer is having social media accounts proper business practice. The way these accounts are used to engage and capture customers and followers determines the effectiveness of social media platforms. Regardless of who represents the social media account (be it an individual, a group, a start-up or a multibillion dollar company) the content shared must be meaningful and relevant for social media to be effective. As a follower, it is critical to stay up to date with New Feeds and Timelines in order to keep a proper pulse on your industry and competition. The effort and quality (input) given to a social media platform will determine its usefulness and economic value (output) of that platform; you get out what you put in! To relate this to my personal social media journey, the more time I simply looked at the #IS6621 X Twitter feed, the easier tweeting, replying and favoriting became. I found that the little extra effort I gave to Twitter, the easier it became to contribute to the feed. I have grown to love (obsess really) over Instagram and I have seen a large increase in my likes due to my personal increase in activity such as liking and commenting on friends’ photos. (Add me on insta! name: emikosmith)
Social media is ever-changing. One of the most unique aspects of this course was witnessing the changing landscape of social media platforms. Throughout our short time together, Snapchat, specifically, has increased it’s geo-filters in the Boston area (and company-wide) and Boston College and Snapchat have inarguably taken off with the “Campus Story” feature. Personally, I have never been more active on Snapchat as a fun way to communicate with friends all over the world AND get BC WBB on the Campus Story. (Still looking for managers and practice players for next year if you are interested!) Again, I went from being skeptical about Snapchat to being a huge believer in the app and its communication and business capabilities; confused to content about Snapchat. Furthermore, social media platforms will continue to change, new platforms are being developed everyday and social media as we know it today will be entirely different for the generations to follow.
In closing, live video streaming apps Meerkat and Periscope grew in popularity throughout the second half of the semester. I currently have no idea what these apps do or the value in them; I feel like I just got the gist of Snapchat. However, this is what is so special about social media! New applications and technologies develop in such short periods of time and as a result of putting in the effort to familiarize with new technologies, legitimate social media and business competitive advantages can materialize.
All the best everyone!