Monthly Archives: May 2015

My Resume

The following was posted to my own blog originally not knowing about the class blog.  Per your request, I have reposted it with a posting date after the class ends. My name is Kevin Tomaszek and I am football graduate assistant working for Boston College Athletics.  I am in my third and final year of […]

The New Age of Personalized Advertisements

The world of online advertising is rapidly changing on a daily basis. Companies are getting better and better at marketing the right products to the right consumers. Companies use customer data in order to best serve them. It’s a lot easier to deliver advertisements based off of analyzing one’s browsing history. Companies have so much […]

Social Media from a Student-Athlete’s Prospective – Presentation Blog

Social Media from a Student-Athlete’s Prospective – Presentation Blog  This last blog post is dedicated to my classmates and Professor Kane. First off, thank you all so much for being an awesome group of people to spend my last semester with. This class was well structured. I enjoyed listening to my peers and being enlightened […]

Initial Expectations of Social Media

To me, the most shocking aspect of social media is how fast it seemed to creep into my every day life. I can still remember the moment when I first made my Facebook account, and began what seemed to be a never ending journey into the world of social media. What started with me using […]

Don’t Forget About the Little Guys!

Ask someone for a list of social media sites they use and you will be sure to hear the same names over and over again. Facebook, Twitter, Instagram, Snapchat… these are the platforms that seem almost universally in use, and the truth is probably not that far off. The success of these companies has been […]

A Personal Reflection: Life, Knowledge, and Social Media

“I am going to work in sales next year for Oracle Corporation, where I will be doing inside sales for the first year and hopefully working my way up after that. I know my primary forms of contacting a potential Oracle customer will be by phone and email, but I want an edge. I want […]

Actual Final Post

Just after posting my last post, I realized had not posted a blog piece on ISYS6621 I had written within the past few days. So here it is, the last blog of the semester, not overviewing what we learned in class! About a year ago, Facebook held an experiment where they manipulated users’ timelines in order […]


If this semester has taught me anything, its that Social Media’s uses go far beyond what we utilize it for. Coming into college, I was sure that I was a master of the cyber world. I was getting about 20 likes per tweet, 100 likes per instagram, and my facebook profile likes had me on […]

IS6621 through the weeks – My final reflections

For my final blog post of the semester, I would like to provide a brief recap of each week we spent in ISS621. I will not get to cover every key point I learned from Prof Kane’s class, so I thought I would touch on the lessons and takeaways that resonated most strongly with me. […]

#IS6621 x Reflection and Appreciation

As I reflect upon my views of Social Media prior to IS6621, I was incredibly narrow-minded and unaware. I knew that businesses utilized social media to spread their brands name, but my knowledge didn’t expand much further. My first blog post concentrated on the negative effects of these online platforms, and the sense of addiction […]

Final Thoughts on the Course

Looking back on the last 16 or so weeks of this class, there are a few motifs that I’ve come away with. These are things which I feel are key drivers behind any effective organizational social media campaign. This is by no means a complete list, but I’d like to touch on a few of […]

Being Seen: Sponsoring Social Media Content

So, you have this amazing content you want to share with the world, but it’s only reaching some of those in your network. We have a cure for that. Let’s sponsor some social media posts. Paid advertising with social media is very similar to Google Adwords. Like Adwords, you can run a campaign designated with […]

Staying Afloat in Social Media

How can you sum up the last sixteen weeks?  There is one key thing that resonates in my head.  One of the most dangerous ventures you can take on will be social media and one of the most essential ventures you must take on is social media. Why Do I Need to Be Social? So […]

Social Media Integration with Television

Okay, remember when you were little and you couldn’t go anywhere without your favorite stuffed animal? Mine was a cute little lamb named “Lamby” (I know; the creativity is truly inspiring.) Well, I find that we are experiencing that same phenomenon with social media. By being constantly connected with the help of our mobile devices, […]

Final Reflections on #IS6621

Thinking about this past semester in #IS6621, I have realized that I have learned a lot of different things about social media. This class has forced me to think outside of my own typical view, and I got to dive into the sphere of Social Media. Now exiting Boston College, I would have never thought […]