When I was looking for my fourth and final class for my second semester of senior year, I was not sure what could be most helpful to me. My friend suggested Social Media for Management, which she took and highly recommended. As a finance concentrator, I had very little experience with the concepts of social media, data analytics, viral marketing, and the other topics that we have discussed this semester, but I was very excited to be introduced to them. What I could never have predicted was just how interesting these topics would be to me and how useful they could be for my career and the future of the business world.
Through taking this course, I have learned a lot about how much more social media entails than simply posting ads on Facebook and sending funny pictures on Snapchat. These networks are tools for understanding customers and bringing together people to become more productive and more interconnected in the global workforce. But I did not want to focus this final blog post on the concepts and ideas that I have learned during this semester. As my four years at BC come to a close, I wanted to focus this blog post on what I will have to learn after college and the topics from this class, which I will carry with me into my life, my career, and hopefully, my MBA:
- Have a deeper understanding of big data and data analytics
Some of my favorite discussions we had in class were about the topic of big data, a term that I had never learned about in any of my prior classes at BC. I found myself really fascinated by the possibilities presented to managers in terms of making business decisions through the enormous breadth and volume of data about consumer behavior and purchase information. Given that marketing and sales have always been of interest to me, I hope to eventually find a way to tie the concept of data analytics to marketing and to be able to better predict customer trends and preferences. I will definitely want to focus my MBA in these areas of business and use these skills in my job someday.
- Analyze ways social media can transform the way we do business
Before taking this class I had always believed that social media was all about marketing and mass communication for businesses. I never imagined that social media could be used for B2B. I was intrigued by the ways that businesses, such as airlines, are using social media to transform operational processes. Professor Kane started off the class talking about the potential for social media to reshape how businesses operate and the ways employees interact and I would love to be a part of the process of strategizing and implementing these social changes.
- Use Twitter more
At first I was really unhappy to have to set up another Twitter account (I originally made one for my Computers in Management class with Professor Gallagher). However, through this class, I found myself engaging more with people and businesses by using Twitter. I was able to start a conversation with companies that I would have otherwise never been able to reach. I did not imagine that Twitter would solve the problem for not being up to date on trending business news. By simply checking my feed a couple of times per day, I feel a lot more knowledgeable about current events and important news. I know this type of information will be helpful for staying up to date on financial services and asset management news for my job in risk consulting next year.
IS6621 reminded me of how much more I need to learn about business and has made me very excited about the changes we will see in our jobs in the next few years as a result of new developments in social media and networking.