My Expectation for ISYS6621

“I just had a tuna delight sandwich at Hillsides.” “I’m on the BC shuttle, lmao at his guy who is so wasted.” It is safely to say that most BC students would have seen or made a post like the aforementioned on Yik Yak, Facebook or another social media platform. Would I have posted any of the above? No. Do I share my daily movements, blow-by-blow on Facebook? Twitter? Snapchat? No. In many ways, I consider myself a displaced Millennial who is easily perceived by others as being Gen X. I attribute my qualities and characteristics to my Gen X siblings who had an integral role in my upbringing.

I am not a total stranger to social media when considering I do have a smartphone and have used to varying degrees apps such as Facebook, Skype, Viber, WhatsApp, Waze, and MyFitnessPal. However, prior to this class I did not have a Twitter account or had not even heard of WordPress. Suffice to say, I accept that I am a novice when it comes to using both of these social media platforms. To this end, my first and immediate goal is to gain social media competency by the end of this course.

In one of our previous classes we learned that social media cannot be defined but one will know it when one sees it. Social media is everywhere. It is unavoidable. After careful thought, I realize that the social media landscape is very encompassing. It allows us to publish (WordPress, Wikipedia), to share (YouTube, Flickr, SlideShare), to discuss (Google talk, Skype), to develop social/professional networks (LinkedIn, Facebook), or even microblog (Twitter). The above are only a few of the numerous social media functions.

SocialMediaLandscape

Not only are Millennials and Generation Z using social media but also Gen X and Baby Boomers. In short everyone is making use of social media, even my mom who got her first smartphone two months ago. From a business standpoint it will make sense to have a social media presence, as this is currently the new and dominant form of communication. All 21st century companies, including retailers and employers will have vested interests in using social media to market or vet target populations. Just search Texas Instruments BAII Plus on Google and you will notice when next you are on Facebook or Amazon there is an Ad for the calculator. My expectation is that in the course I will learn how companies use social media to not only collect my data but also how exactly they derive their revenues. Is downloading a free app really free? What are the hidden costs? Is my data and data usage being collected? Shared? Sold?

Furthermore, there are numerous examples of people getting fired before they start new jobs due to their inappropriate use of social media. For example, the young woman who was fired over Twitter before starting her job at pizza joint. I hope in this course we can discuss proper and improper uses of social media. Lastly, I hope through interactions with my classmates via feedback from blogs, group discussions, and twitter post, I can learn from their different points of view.

2 comments

  1. Richard, great blog post! I think you’ve posted a really interesting question here: is downloading a free app really free? I’m someone who downloads apps for an hour or two before I decide I’m over it. Many of these apps ask me to “connect with Facebook” and usually I decide to go the long way and sign up without connecting my Facebook account because I know my time with the app could be short lived. I think it will get harder for me to separate the two. There are already apps out there (like Tinder) that force you to connect your account to Facebook in order to prove that you’re actually you.

    In IT for Managers, we talked a lot about what Facebook’s business model was… is it a social media platform or a data storage business? They’re obviously selling our information… but yet, we still log on and post photos from vacations and rants about our commute. How much of this data is being saved? Are our chat messages safe? I’m sure privacy and cyber security will come up over the course of the semester and I look forward to continuing the discussion!

  2. I can completely relate to your post. I too, do not feel the need to post my every move on various social media platforms. You raised some interesting questions, especially about our data. We know that it is being collected (and probably sold). In the Facebook interview we read for tonight’s class Chandlee says “Neither of us actually have access to who that individual is” but he also says “Because we have peoples’ real names and an email and, typically, a phone number, our match rates against databases are in the 80-90%”. To me that is very contradicting. I am the only person in Denmark with my exact combination of first, middle and last name, which means that Facebook knows exactly who I am. For instance, the ads on the right bar on Facebook has changed from local brands (when I was in DK) to brands like Dunkin Donuts and Charming laundry detergent. A few weeks before I left I was googling travel adapters on my phone, an hour later, there were ads for companies that sell travel adaptors when I was on Facebook on my laptop.
    From a business perspective, I find this really fascinating and brilliant, but as a consumer and individual, it concerns me how quickly Facebook is able to adjust their ads to where I am in the world and across different devices.

%d bloggers like this: