“I just had a tuna delight sandwich at Hillsides.” “I’m on the BC shuttle, lmao at his guy who is so wasted.” It is safely to say that most BC students would have seen or made a post like the aforementioned on Yik Yak, Facebook or another social media platform. Would I have posted any of the above? No. Do I share my daily movements, blow-by-blow on Facebook? Twitter? Snapchat? No. In many ways, I consider myself a displaced Millennial who is easily perceived by others as being Gen X. I attribute my qualities and characteristics to my Gen X siblings who had an integral role in my upbringing.
I am not a total stranger to social media when considering I do have a smartphone and have used to varying degrees apps such as Facebook, Skype, Viber, WhatsApp, Waze, and MyFitnessPal. However, prior to this class I did not have a Twitter account or had not even heard of WordPress. Suffice to say, I accept that I am a novice when it comes to using both of these social media platforms. To this end, my first and immediate goal is to gain social media competency by the end of this course.
In one of our previous classes we learned that social media cannot be defined but one will know it when one sees it. Social media is everywhere. It is unavoidable. After careful thought, I realize that the social media landscape is very encompassing. It allows us to publish (WordPress, Wikipedia), to share (YouTube, Flickr, SlideShare), to discuss (Google talk, Skype), to develop social/professional networks (LinkedIn, Facebook), or even microblog (Twitter). The above are only a few of the numerous social media functions.
Not only are Millennials and Generation Z using social media but also Gen X and Baby Boomers. In short everyone is making use of social media, even my mom who got her first smartphone two months ago. From a business standpoint it will make sense to have a social media presence, as this is currently the new and dominant form of communication. All 21st century companies, including retailers and employers will have vested interests in using social media to market or vet target populations. Just search Texas Instruments BAII Plus on Google and you will notice when next you are on Facebook or Amazon there is an Ad for the calculator. My expectation is that in the course I will learn how companies use social media to not only collect my data but also how exactly they derive their revenues. Is downloading a free app really free? What are the hidden costs? Is my data and data usage being collected? Shared? Sold?
Furthermore, there are numerous examples of people getting fired before they start new jobs due to their inappropriate use of social media. For example, the young woman who was fired over Twitter before starting her job at pizza joint. I hope in this course we can discuss proper and improper uses of social media. Lastly, I hope through interactions with my classmates via feedback from blogs, group discussions, and twitter post, I can learn from their different points of view.