Admittedly so, when I first heard about this social media class I immediately imagined someone forcing us to blog and use technology we already know how to use. Then maybe discuss how social media has “ruined” the social aspects of real human interaction. But I am SO HAPPY I was wrong…
My social media world began with the blissful sounds of dial-up, away messages, “chat rooms?!” (queue the sound of your mother’s voice) and one of my favorite rom coms, You’ve Got Mail.
Senior year of high school, I was on MySpace learning how to edit html code to make my profile cooler…but it didn’t last long because the second I got my college email address I joined Facebook and never looked back. Through the years, social media to me was the distraction from homework, a way to make plans, a soap box to rant from, or just a place to post the hundreds of pictures – many of which were frantically untagged when the news buzz was all about employers looking at Facebook profiles and judging you… gasp!! I could write this entire blog on social media trends I have witnessed live and die. Never once did I think these platforms could provide any sort of benefit to my personal or professional perspectives.
Today, after years of growing up with the industry, it is the very place I plan to start a career. My younger brother has developed a start-up dating app and as a hopeful future employee, I plan to devote research to material that will benefit the growth and success of the business. More specifically, I plan to study topics related to active-lifestyle online trends, mobile user acquisition, mobile app strategies, and trends in online dating…with the expectation that I will also naturally improve upon my blog writing skills – I am new to this. (I fought the urge to begin this entry with “dear social media diary”).
But online dating was bound to happen… those of us who were around know that it all started with a little IM …”a/s/l?” Even Zuckerberg knew that social media would completely revolutionize the way we make connections (romantic or platonic) when he started The Facebook. Last year, Tinder CEO Sean Rad reported 1 billion matches were made on the app. Today there are so many dating apps, how do you choose? What do these statistics really mean? Who owns these sites? Is swiping left and right even the best way to find a match? What opportunities haven’t been explored within the online dating market? There are plenty of unanswered questions from both the customer and business owner’s perspective. However we do know one thing for sure, just like social media, online dating isn’t going anywhere.