Monthly Archives: October 2015

Get Ready for No Shave November!

“One brand you can learn a lesson or two (hundred) from about Instagram is Beardbrand” – Elias Jabbe, an ecommerce blogger. (See full article here.) Although I can never grow a beard and typically do not even find beards attractive, the company Beardbrand is doing an incredible job using social media, particularly Instagram, to change society’s perception […]

Case Study: The University of Michigan

When it comes to social media, the world of higher education is a bit of a mess. Most arrived late to the game – some have yet to show up – and many have yet to figure out how to use social channels in an effective manner. Understandably, administrators are cautious about the way they […]


First lady Michelle Obama has launched a social media site that aggregates posts from America’s youth highlighting their aspirations through academic success. The initiative is a derivative of the first lady’s Reach Higher program which caters directly to the President’s proposed goal of having the US lead the world in students who go on to […]

I’m Snapchat Friends with Justin Bieber and Ariana Grande

Snapchat is probably the most used app on my phone. This is also probably true for many others. Snapchat is my favorite social media platform for several reasons. The visual component makes it much more exciting than a simple text or Facebook message A personal snapchat is much more intimate, whereas an Instagram photo or a […]

Can You See Me Now? Warby Parker Can Help

Being the only one in my family of four to not be four-eyed was always somewhat of a disappointment for me. Now, I’m certainly not complaining about my luck in having 20×20 eyesight, but it definitely makes a girl wonder what she’s missing out on! Since its introduction in 2010, Warby Parker has given me […]

SPOILER ALERT! How social media has ruined DVR

Full Disclosure: I’m going to spoil some key moments in HBO’s “Game of Thrones,” so you’ve been warned! DO NOT read on if you care about learning major plot points from the show! DVR is an amazing thing. As a marketer I should curse it, but as a consumer of TV it is the greatest […]

Speed Concious: the Internet is not created equal 

This week, the Wall Street Journal published a blog mentioning that Facebook employees will be able to try a heavily throttled version of their wifi. Dubbed ‘2GTuesdays,’ Facebook is trying to make their employees more weary of what the web and entire Facebook experience is like on slower networks. Each Tuesday, employees at Facebook will […]