Due to the prevalence of social media, companies and universities are starting to research potential candidates through Facebook, Instagram, Twitter, and other social media sites. A costly picture or post found by a boss could hurt your chances at receiving a job or cause you to lose an existing job. Trying to identify inappropriate material by searching through thousands of Facebook photos is tedious and a waste of time. Fortunately, Julie Fisher has created a new way to monitor social media content: The Social U.
After a client links his or her profile, The Social U scans and grades a student’s social media for the kinds of posts that could cause problems in the future. The software searches out high-risk words, photos, videos, concepts and sentiments connected to your account. The goal of Social U is to make social media management easy and convenient for students and employees. The Social U pulls on an experienced staff to look at profiles through the lens of teachers, college admissions officers, parents, and tech savvy individual. Fisher says the biggest problem she sees is alcohol abuse.The problem with teenagers using social media is their sarcasm does not translate well online. Politics, Sex, Narcissistic selfies, and crude language, all serve as problems for teen social media use. However, students and employees should not be discouraged from using social media in positive ways. In order to brand themselves for a job or employer, people should post positive content through their social media accounts. Instagram and Facebook are two great ways to demonstrate ones interests to future employers. There is a possibility a boss or college admissions officers will have the same interest as you and will remember your name in the future. People can also use Facebook or LinkedIn to debate in a professional and courteous manner with your peers, just as long as you use a respectful and an appropriate demeanor. Stay away from posting negative comments about school, work, or any other involvements. A good rule of thumb is to only post content you would be comfortable saying in an interview.
In a survey conducted of 300 hiring professionals, they gave these reasons for hiring or rejecting a candidate.
- Give a positive impression of their personality and organizational fit
- Profile supported their professional qualifications
- Profile showed candidate was creative
- Profile showed candidate was well-rounded
- Candidate had good references posted by others
- Lied about qualifications
- Posted inappropriate photo
- Posted inappropriate comment
- Posted negative content about previous employer
- Posted content about drug/alcohol use
While 70% of employers said they rejected a candidate for the content posted, an equal percentage hired a candidate because of what they saw online. People should use their social media sites as an additional tool to demonstrate their qualifications and attributes. Instead of just making your profile suitable for employers, create a page that demonstrates your qualifications and shows how you would fit into company culture. Social media is also a valuable source to obtaining a job. Along with presenting oneself as a professional individual, a profile serves as a networking, engagement, and search tool. Profiles can be used to research an interviewee or find a job posting. So next time you are posting something on Facebook, Twitter, Instagram, or LinkedIn, make sure the content will present yourself as a professional, positive, and qualified candidate.