Snapchat is probably the most used app on my phone. This is also probably true for many others. Snapchat is my favorite social media platform for several reasons.
- The visual component makes it much more exciting than a simple text or Facebook message
- A personal snapchat is much more intimate, whereas an Instagram photo or a Facebook status is for everyone to see
- I don’t see any ads, unless I watch the “Discover” or “Live” snap stories, and out of all the free things in the world, ad free is probably one of my top favorites
Sometimes I spend about 30-45 minutes on Snapchat, pretending to be an artist.
Also, I bet not everybody knows how to get black and white from the color palette!
While Snapchat has provided me great entertainment, I’ve also been wondering how it can really move forward in terms of revenue. We really haven’t seen much–there are the “Live” and “Discover” snap stories that I mentioned earlier, which do contain sponsored ads. However, if people choose to not view them, how exactly are they going to make money?
In addition, Facebook is a data giant. It knows way too much about us and has almost perfected consumer targeting because not only does it have a ton of data, but it can also predict and mimick existing data to target other consumers who might fit that persona. So if you think about it, Facebook can reach and provide relevant content to every single user. On the other hand, Snachat simply does not have nearly as much data to really reel in ad revenue. On a different note, I was thinking about influencer marketing using Snapchat. How can influencers really “influence” if they must be added back in order for people to see their snaps? I hope I’m making sense here – I mean that for someone to reach others, he or she has to first add other users, and these users will have the option to either add them back or ignore and even block them. If these users block the influencer, how can the brand message be communicated?
Then I found out that what I just described is NOT how it works. There are actually influencers you can add by username and can then view their snap stories without them having to add you back. So turns out, they’re not really chasing us – we’re chasing them. And this makes sense because if we’re big fans of, say, Jenna Marbles (YouTube personality), and she provides her Snapchat username, many of us probably would be interested in adding her and seeing her snaps.
There are actually a lot of celebrities with public usernames. This list here provides usernames of Miley Cyrus, Justin Bieber, Rihanna, Kylie Jenner, Calvin Harris, One Direction, and more. I added some of them just for fun, and here are a few Snapchats I’ve seen so far from our favorite celebrities.
But wait, if they didn’t have to add me back for me to see their snap stories, does that mean I can also send snaps directly to them? Does that mean they get millions of snaps from fans everyday? Nope, it does not mean that.
You can see here that I sent a snap to a few celebrities and some other influencers, and the arrow quickly turned grey to indicate that it’s pending and that they would not see my snap until they have added me back. And so I guess I lied in the title of this blog post, but I was hoping it would catch your attention?
One thing I learned from this little experiment is that you cannot simply become an influencer on Snapchat by adding other people, hoping that they will add you back and will look at your snap story. You have to already be an influencer and you have to already have a large following in order to “influence” on Snapchat. Now, this makes perfect sense and you might be thinking that I did not have to go through my experiment to figure this out.
But take a look at this:
Who are all these random people adding me on Snapchat by my username??? I used to think they were trying to become influencers by sharing their content with me once I’ve added them back, but I’m now realizing that this was just all spam, and they found my username because Snapchat had some security issues not too long ago.
I also realize that I never elaborated on my thoughts about how Snapchat can make money, but that’s a topic for another post.