Monthly Archives: November 2015

Finstagram… Is it for you?

Last week, the New York Times wrote an article about the new social media trend of creating “fake” personal Instagram accounts. In contrast to your day-to-day Instagram filled with smiling, edited photos, your “Finstagram” would be a private social media page shared with only your close friends and family. How many hours cumulatively have we […]

SeaWorld Makes a Big Splash on Social Media

In another social media class I am taking currently, our main project is to research a specific social justice movement of our choice that is taking place on social media. Many popular examples include campaigns such as #BlackLivesMatter, Emma Watson’s HeForShe Campaign and many others. I chose to look a little outside of the box […]

How Target is Planning to Dominate the Holiday Season

Target is juicing up their social media campaign just in time for the holidays, using Snapchat, Facebook, Instagram and other platforms to capitalize on this shopping frenzy. Just to show how dedicated they are to social, Target has increased social media marketing spending by 30% for the holiday season. Colleen McDuffe, senior director of social media at […]

5 Ways Social Media Improves the Holidays

The holiday season has just begun, and already social media platforms have made my holiday so much easier. Most years I take social media for granted since it has been around since I have been old enough to buy my own gifts. This year, I really want to take the time to thank social media for […]

Final Thoughts About Social Media and Digital Business

As we near the end of the semester and get ready for finals, writing this blog is such a stress-relieving activity, as it has been all semester. Giving my own opinions and insights and writing both objectively and subjectively for an audience of so many intelligent peers has been a great outlet this whole semester. […]

Social Media Etiquette

One of the things I love about social media is that I can anonymously stalk old friends. I have had one too many lengthy conversations with my friends about something an old friend or acquaintance had posted. Whether we like it or not, part of social media is that, it gives us something to gossip […]

Social Media and T&T’s 2015 General Elections

On Monday, 7 September 2015, the Republic of Trinidad and Tobago (T&T) held general elections in 41 constituencies. The Peoples National Movement (PNM), won 23 seats with 51.68% of the votes cast and the Peoples Partnership (PP) won 18 seats with 46.64% of the votes cast. The PNM was led by Dr. Keith Rowley, who […]

When Startups Invade Thanksgiving

There are two types of people in the world: those who have their turkeys picked out a week before Thanksgiving, or those who get all the supplies last minute. Or, if you’re not the one cooking, you could be the type of person who hops on the plane at noon on Thanksgiving day, getting there […]

Black Friday Trends on Social Media

Every year, millions of Americans rush to stores on the day after Thanksgiving in celebration of “Black Friday,” when retailers have traditionally offered steep discounts to kick off the holiday shopping season. Over the last several years, we’ve seen the rise of “Cyber Monday,” the digital equivalent of Black Friday that occurs just a few […]


When most people think of New England Patriots’ tight end Rob Gronkowski, they think of a fun-loving, goofy party boy, who likes to cause a little mischief from time to time…not many people think “financially savvy.” In June 2012, the New England Patriots and Rob Gronkowski (hereinafter, “Gronk”) agreed to a six-year, $54 million contract, […]

Children – the latest privacy frontier

Last time I talked about Hello Barbie and its implications for children’s privacy. This week I continue this theme, although from a slightly different angle. Specifically, the issue at hand is regarding YouTube Kids. Launched early this year Kids is an app, available for both Android and Apple products, to be used by children. The […]

How ISIS tries to keep its online activity a secret

After the devastating terrorist attacks, I wanted to touch on a sensitive side of social media, that is the ISIS strategy on social media and other communication platforms. A lot of companies regularly come under fire for not being able to control or shut down all ISIS accounts but the truth, as we discussed in […]

Social in the Driver’s Seat

You’ve managed to sneak your 52-pound bag through check-in, suffered through endlessly long security lines, and endured your wait time in the uncomfortable plastic chairs at the gate. You can’t wait to sink into your comfy seat on the plane and doze off. As soon as you step on the plane, you realize the seating […]

“Share The Meal” with Those in Need

The Syrian Crisis that began in year 2011 has been going on for a couple of years now. Due to the war, millions of Syrian people have been displaced and a million others have fled their hometowns to get to other countries around the world. These people have left in search of a better life […]

Tools of the New Trade

In regards to higher education, many universities can amass hundreds upon hundreds of various social media accounts. Boston College for example has approximately 80 departments all leveraging 1-9 social media platforms. Social media management tools make it possible to organize messaging and gauge better engagement opportunities. As a business, management tools are predominantly paid for […]