Monthly Archives: November 2015

Finstagram… Is it for you?

Last week, the New York Times wrote an article about the new social media trend of creating “fake” personal Instagram accounts. In contrast to your day-to-day Instagram filled with smiling, edited photos, your “Finstagram” would be a private social media page shared with only your close friends and family. How many hours cumulatively have we […]

SeaWorld Makes a Big Splash on Social Media

In another social media class I am taking currently, our main project is to research a specific social justice movement of our choice that is taking place on social media. Many popular examples include campaigns such as #BlackLivesMatter, Emma Watson’s HeForShe Campaign and many others. I chose to look a little outside of the box […]

How Target is Planning to Dominate the Holiday Season

Target is juicing up their social media campaign just in time for the holidays, using Snapchat, Facebook, Instagram and other platforms to capitalize on this shopping frenzy. Just to show how dedicated they are to social, Target has increased social media marketing spending by 30% for the holiday season. Colleen McDuffe, senior director of social media at […]

5 Ways Social Media Improves the Holidays

The holiday season has just begun, and already social media platforms have made my holiday so much easier. Most years I take social media for granted since it has been around since I have been old enough to buy my own gifts. This year, I really want to take the time to thank social media for […]

Final Thoughts About Social Media and Digital Business

As we near the end of the semester and get ready for finals, writing this blog is such a stress-relieving activity, as it has been all semester. Giving my own opinions and insights and writing both objectively and subjectively for an audience of so many intelligent peers has been a great outlet this whole semester. […]

Social Media Etiquette

One of the things I love about social media is that I can anonymously stalk old friends. I have had one too many lengthy conversations with my friends about something an old friend or acquaintance had posted. Whether we like it or not, part of social media is that, it gives us something to gossip […]

Social Media and T&T’s 2015 General Elections

On Monday, 7 September 2015, the Republic of Trinidad and Tobago (T&T) held general elections in 41 constituencies. The Peoples National Movement (PNM), won 23 seats with 51.68% of the votes cast and the Peoples Partnership (PP) won 18 seats with 46.64% of the votes cast. The PNM was led by Dr. Keith Rowley, who […]