Alright, so I have to come clean and admit that joining Senior Class Gift Committee was more of a social ploy than anything else. The fact that it was another thing to add to my resume under the very empty category of “activities” was also an added bonus. Being in charge of planning senior events for the year was obviously at the top of my priority list and therefore, this was a perfect opportunity to get my creative juices flowing and really shine. Little did I know how much of working for this committee would actually be applicable to what I’m interested in. In Senior Class Gift, there are three different subcommittees, one of which is Marketing. This marketing committee is largely based on social media. Seeing as how this is the main medium used to reach our target audience of BC seniors, this was probably one of the biggest components of our strategy. Here are some of the ways that we utilize different social media platforms in order to increase awareness and generate more overall participation amongst the senior class…
- Facebook: One of the biggest advantages of using Facebook for our committee, it to be able to post a large quantity of things at a time. For example, Instagram is meant for single picture postings with only a short one line or so caption. On Facebook, we are able to post entire albums of pictures from all of our different events that we hold. Seniors are able to go back and access these pictures and albums whenever they want to. This has been popular amongst the seniors because we are able to captures a lot of moments that they otherwise would not have documented. I know that a big part of senior year is not only creating, but documenting memories and we love that we are able to help them do this. This is also a create way to create awareness and remind people of specific events. Creative an event page on Facebook is one of the most common ways our age group uses to invite people, give specific details, and send reminders as the date approaches. Making these events public helps allow students to invite others and share the event so that we make sure that we are truly reaching everyone possible.
- Instagram: Instagram is a great way to help our committee stay relevant. Instagram is one of the most popular social media platforms for our age group and one of the more frequently checked. By utilizing Instagram trends, we aim to maintain interest in what we offer for the senior class. We play on trends such as #ManCrushMonday and create posts such as #SeniorGiftSunday where we feature a different senior each week. We talk a little bit about who they are and why they decided to donate. We also mimic trends such as #TBT as a way to bring back great memories and remind people to donate. Instagram is also another great way to make quick posts of our progress so that seniors know exactly how much of a difference they are making.
- Snapchat: The use of Snapchat is mostly to keep everything fun. It helps to keep the senior class engaged. Whether it is snap chatting videos of everyone dancing at Cityside during a senior event, or catching people singing along to the music at the senior gift table, people love to see all of these moments. Snapchat is becoming increasing popular and brands are catching on to this, so why shouldn’t Senior Class Gift Committee join in as well? Definitely another great way to stay relevant.