For class this past Thursday, some of us were assigned a brief TED Talk entitled “The Moral Bias Behind Your Search Results.” It talked about how most people think of Google as a source for unbiased, unabridged, accurate, factual information. If you have a question, go to Google if you want the correct answer, right? But in the TED Talk, the speaker actually
points out how this is not the case. There is subjectivity all around you, and you need to be aware of it. Google can choose what to share as a top result, or what pictures to filter in their images search, for example; from a consumers’ perspective, Google can basically control what is facts and what isn’t. But lets take a step back- what about news sources like CNN? Magazines like Bloomberg or the Wall Street Journal?
Welcome Native Advertising, the latest vehicle of consumerism that is going to make you distrust everything around you.
It is defined as follows: Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff.