Here We Go

Before registering for Social Media and Digital Business, I had a general idea of what to expect because I had a friend who took this class last semester. I knew it would be a lot of work, but I was totally willing to accept the challenge I was about to face because I felt like there’s always more I can learn. Twitter has taken up much of my time in the past, and I was told this was an integral part of the class. In addition, I took a class last year in which writing on a blog was a big portion of the grade so I had a background there too. To top it off, this has been the IS elective I’ve been eyeing ever since I decided to pick up the concentration. I have no idea what I would have done if my pick time wasn’t good enough to join. Luckily enough, I don’t have to consider it past the hypothetical.

While I don’t consider myself a standout when it comes to social media, I definitely get on sites such as Facebook, Twitter, and Instagram, and don’t let go as I’ve seen some of my friends do. I’m looking forward to the chance to see how I can leverage these sites in ways I would have never previously considered. I think for many of us in this class the tools we have are far more powerful than we realize, and we could easily implement them differently than previously thought. For example, I didn’t even know it was possible to schedule tweets to be sent when I’m not on the app. Something now that seems so simple was a wake-up call once I sat in the first class.


Digital business is not just the future of the market, it is already embedded in our institutions and it’s here for good. So why not learn about it? Yeah, I might not be going into the consulting or tech fields right out of college, but it can only help. Without a doubt there will be something I learn in this class that helps me out somewhere in my life. This could come in the form of making something more convenient or changing the way someone thinks about social media and digital business, either way, it will help. As I’ve been told by my parents numerous times: “You learn something new every day.” After a week of scanning Twitter for news stories and blogs about social media this is becoming more and more true. Even then, I have a lot to learn.

What I’m most anticipating from this class is the reaction from people and subsequent events when a major event happens. Examples of this recently have been the Paris attacks (#PrayForParis),blm the Supreme Court’s ruling on same-sex marriage (#LoveWins), or the #BlackLivesMatter campaign, which all caused firestorms on social media sites. I haven’t used social media in the business sense when something like this has happened, so I’m excited about this. Prof. Kane guaranteed us that this would happen, so I guess we will just have to wait and see.
What do I think our first big test will be? This Sunday. Panthers vs. Broncos. Cam vs. Peyton. Super Bowl 50.super-bowl-50 I’ll be watching this match-up sitting in my recliner and probably eating buffalo wings. This year will be different; however, because I’m going to have my second screen right next to me checking my Twitter feed. Who’s going to have the funniest commercial? Cleverest? Cutest? Most controversial? Will the halftime show bring us another hero similar to Left Shark last year? Regardless of the answer to each of those questions, I already know my outlook on events such as these has been changed by signing up for this class.



  1. Great post Jak. I will definitely be joining you on checking my twitter feed during the Superbowl. Like you, I definitely do not consider myself a standout when it comes to social media, but I agree that I will definitely learn something in this class that will come in use in a future career. As professor Kane said, a major event where social media comes into play will probably happen during the course of this semester. It will be interesting to watch whatever the event is play out.

  2. yifanhong04233 · ·

    Great post! You are right, this class is not fixed. I am also excited to see how major events in real world affect the social media world and this class. Super Bowl, presidential elections and other potential big events can make a huge impact on social media. For example, last year, #PrayForParis was a very successful social media campaign that shows our support to the people in Paris. What will be the new topics this year, Cam Newton, Donald Trump, or someone else? Let’s wait and see.

  3. Jak really interesting post. I love when you talk about leveraging these social media sites differently than you ever have. I couldn’t agree any more with you. I think social media is so much deeper than simple posts now, so it is really important to learn different ways to effectively use it. Thanks for your thoughts!

  4. This class enjoys good word of mouth marketing. Superbowl always does make for some interesting social media happenings, since it’s such a big stage. Everyone is trying something new. Plus, we have an #IS6621 alumni in the game.

  5. Congrats on making it into the class, Jak, I’m looking forward to reading your posts. I appreciate the open-mindedness you’re bringing to the class. I think it will definitely help you out in the future, and probably in ways you don’t expect!

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