Monthly Archives: March 2016

Leading in the Age of Super- Transparency

Group C Article The article that we read talked about the current age of super transparency and how to manage the virility of things that are generated by this super transparency. The article opens up by talking about a girl named Martha Payne who is a 9 year old girl who starts blogging about her […]

Xbox One: a way of life

My brother once made the bold claim “video games are the modern equivalent of reading a novel for fun.” While Big Mike may be far from the truth, I think he was on to something. Today, hundreds of people are involved in the making of a video game and crafting the story line is a […]

A Media Intelligence Platform

It is a Tuesday afternoon and I decide to check EagleLink to see what upcoming events the Career Center will be hosting. I begin to venture on the site and stumble upon a job posting from a company titled, Meltwater. It does not take me more than two minutes to recall using this company’s software during my internship […]

Snapchat 2.0: What You Need to Know

In case you haven’t heard or noticed, Snapchat released a major update to its app this past Tuesday. In what is being called “Chat 2.0” in a blog post posted by the company, Snapchat has unveiled several new features to its app and essentially shifted its strategic focus as a company. I’m going to provide […]

Snapchat 2.0: The Good, The Bad, and The Ugly

As many of you know, Snapchat went through a pretty substantial update earlier this week.  Many of these alterations have been warmly welcomed by most, but one major change has been making the platform’s users cringe.  Because, in my opinion, the positives outweigh the negatives, I’m going to start with the bad news first and […]

Is filtering making you depressed?

I’m writing this blog post after a very, very long and stressful day in the office and out. I’ve been sick, so I haven’t been sleeping well. I have a presentation at 9 AM tomorrow morning to my Senior Vice President (that will eventually go to our new Chief Marketing Officer) and so I was […]

What Your Nose (or Lack Thereof) Says About You

Did I get you with that headline? Here’s what you came for: Tyler Schnoebelen, a Stanford-trained linguist at the forefront of research in today’s use of emojis discovered through his analysis of emoticon use on Twitter that a divide exists between people who include a hyphen to represent a nose in smiley faces— :-)  and […]

Snapchat: A Transformation Unlike Any Other

With yesterday’s Snapchat update introducing Auto-Advance Stories and Chat 2.0, I thought it fitting to take a look back at Snapchat’s transformation over the the past few years. Snapchat began in 2011 as a photo messaging app in which its biggest advantage and sole offering was the ability to make photos “disappear.” In a mere […]

Spoiler Alert

How many of you enjoy movies, TV series, and shows? I love them! But I don’t always have the time to watch all of them. I can’t watch as many content as I would like to. It might be because of a period of a big load of work in the university, because of job […]

The Language (and Business) of Emojis

This past week has been filled with new innovations and updates on some of the most beloved apps in the world, and many of these revolve around the addition of emojis. I’ve seen many classmates tweeting an article from Adweek discussing the rise of emoji use in marketing campaigns. The article explains (as Jeremy pointed out), […]

#LeanInTogether

Recently I have seen some social media efforts by the National Basketball Association (NBA) that caught my eye. This effort is to bring awareness to equality for women. The hashtag that corresponds to this campaign is #LeanInTogether. The reason the NBA is starting this campaign is because they believe men have the responsibility to “lean” […]

Can AI Recreate the Mind of Don Draper?

In 2007, when business pages first started appearing on Facebook, two friends, Brennan White and Matt Peters, recognized that marketing was changing. Social media was giving consumers a voice that allowed them to interact with brands, opening up marketing to the possibility of two-way communication with customers. They founded a social media agency called Pandemic Labs where they […]

How to Avoid a Social Media Fiasco

In 2014 Professor Kane attended a session at the South by Southwest conference entitled “Tomorrow is Another Day: Surviving a Social Media Crisis.” He said it was one of the most valuable sessions he listened to and luckily this week group A got to read some of the highlights. Do not try to capitalize on […]

The Changing Livestreaming Market (Some Game of Thrones Spoilers included)

On the birthday of Twitter’s Periscope, I thought I would take a deeper look into the “livestreaming” market of today. Periscope is the incumbent in this industry; it currently has the largest market share of the livestreaming market and Twitter is dedicated to build on its early success. However, other services have the backing of […]

Tay the Teenage Girl

On March 23rd Microsoft released Tay the teenage girl AI bot onto the wonderful world of twitter. Tay is described by her creators as follows,  “Tay is designed to engage and entertain people where they connect with each other online through casual and playful conversation,” Microsoft said when they loosed Tay to the wild. “The more […]