This past week I tweeted about a post on LinkedIn that was catching some wind. I had actually seen shared by several of the people that I am connected with on the social
platform. The premise of the post was how the woman had decided to soon deactivate her LinkedIn account because of the insurmountable amount of messages she was receiving in her inbox from men asking her out. I can’t imagine how frustrating this can be where this platform is deemed to be the “Professional Facebook” yet this is the behavior people are still engaging in. This woman was so fed up that LinkedIn has strayed so far from its intended and original purpose that the platform will soon die.
LinkedIn is a place where people used to search for jobs, companies and people that either have their dream jobs or places that have openings. Now, people have become so hung up on the posts and the articles that people are sharing on the platform. Becoming LinkedIn famous should not even be a consideration in people’s mind. Sharing your published articles and connecting with people to expand your network was the original goal. Not much backlash occurred originally when they began to edit the user interface, but now it is starting to look more and more like Facebook.
This niche social platform is becoming a place where people rarely log into on a regular basis, leaving those eager to find out information about jobs or applying for jobs left out to dry. People are becoming fed up with the amount of unnecessary content there is building up on timelines. Whether it is from the “Say congrats on Jeremy’s new job!” or asking you to endorse people that you probably don’t know on a regular basis. LinkedIn has strayed too far from its primary purpose that users are not coming back and new users aren’t signing up. People want to use it for what it is worth. But if there are people out there using it to flirt or ask out people through the message feature, its professional lining will not last.
I think an interesting topic could be whether it is LinkedIn or the users that were pushing for the platform to become more like Facebook. If it was the platform, then they simply wanted to keep people interested, possibly attract a younger audience and make it more social. If it were the users, it was definitely with the intention of making it like the rest of social media. Adding unnecessary social aspects that stray it from its intended purpose, so people can put a number on how well their articles are getting shared in the business world or putting on a superficial masking for those at work. I for one love LinkedIn because of the articles and it makes the very conventional work platform fun and social. So I was hurt when I saw the post that had #RIPLinkedIn on it.
What I don’t understand is that there isn’t another platform where you can have a professional profile and connect with people at work. So why are they trying to be something they’re not and why are they trying to reposition the platform when it dominated the market? So how much longer will LinkedIn be around? Because it doesn’t seem like people are even using it for the resources it possesses.