Unconnect me from LinkedIn

This past week I tweeted about a post on LinkedIn that was catching some wind.  I had actually seen shared by several of the people that I am connected with on the social
platform.  The premise of the post was how the woman had decided to soon deactivate her LinkedIn account because of the insurmountable amounScreen Shot 2016-03-21 at 11.22.00 AMt of messages she was receiving in her inbox from men asking her out.  I can’t imagine how frustrating this can be where this platform is deemed to be the “Professional Facebook” yet this is the behavior people are still engaging in.  This woman was so fed up that LinkedIn has strayed so far from its intended and original purpose that the platform will soon die.

LinkedIn is a place where people used to search for jobs, companies and people that either have their dream jobs or places that have openings. Now, people have become so hung up on the posts and the articles that people are sharing on the platform.  Becoming LinkedIn famous should not even be a consideration in people’s mind.  Sharing your published articles and connecting with people to expand your network was the original goal.  Not much backlash occurred originally when they began to edit the user interface, but now it is starting to look more and more like Facebook.

This niche social platform is becoming a place where people rarely log into on a regular basis, leaving those eager to find out information about jobs or applying for jobs left out to dry.  People are becoming fed up with the amount of unnecessary content there is building up on timelines.  Whether it is from the “Say congrats on Jeremy’s new job!” or asking you to endorse people that you probably don’t know on a regular basis.  LinkedIn has strayed too far from its primary purpose that users are not coming back and new users aren’t signing up.  People want to use it for what it is worth. But if there are people out there using it to flirt or ask out people through the message feature, its professional lining will not last.LI

I think an interesting topic could be whether it is LinkedIn or the users that were pushing for the platform to become more like Facebook. If it was the platform, then they simply wanted to keep people interested, possibly attract a younger audience and make it more social. If it were the users, it was definitely with the intention of making it like the rest of social media. Adding unnecessary social aspects that stray it from its intended purpose, so people can put a number on how well their articles are getting shared in the business world or putting on a superficial masking for those at work. I for one love LinkedIn because of the articles and it makes the very conventional work platform fun and social. So I was hurt when I saw the post that had #RIPLinkedIn on it.

What I don’t understand is that there isn’t another platform where you can have a professional profile and connect with people at work. So why are they trying to be something they’re not and why are they trying to reposition the platform when it dominated the market? So how much longer will LinkedIn be around? Because it doesn’t seem like people are even using it for the resources it possesses.

#RIPLinkedIn

 

 

13 comments

  1. Interesting post Jeremy. I agree with your idea that there should probably be another platform like LinkedIn. It seems like there are thousands of different social networks out there, but I haven’t seen one that is a direct competitor to LinkedIn. It will be interesting to see if someone tries to move in and take over this space. I think another aspect that could hurt LinkedIn is the law suit it is facing about its “Find Connections” feature. Problems seem to be piling on for the struggling platform.

  2. Although I have a LinkedIn, I rarely use it except for when I have a specific need, such as looking for a job or trying to connect with someone. I hardly sign in or feel the need to, so it is interesting to read that it is becoming more likely that other users aren’t logging in on a regular basis either – I thought it was just me! I think it might be hard to create a new platform that replaces LinkedIn because of the switching costs and network effects. If users move to a different platform, they will need to create an entirely new profile and also reconnect with all of the people with whom they spent so much time connecting with on LinkedIn. Additionally, network effects are a huge factor in social media sites. If they want to leave LinkedIn for a similar site, but many of their connections and friends are content staying on LinkedIn, this new site will not provide them with enough benefit. I think these two factors will make it difficult for a new site to take over.

  3. I was also shocked when I read the original #RIPLinkedIn post by the user who has been asked out on dates, etc via the platform. This is certainly not what the majority of users go to LinkedIn for nor what the intended use is by the company itself. It is sad how the platform’s value that was once strictly professional is being eroded. I also agree with you that the newsfeed is becoming too similar to Facebook. Every time I log on, which is not often, I am bombarded with articles shared by my connections. I’m not sure if potential employers think it is valuable for people to share content on LinkedIn, but I for one don’t see the point. As others have said, there is no direct competitor in this space, so they should be leveraging their original value proposition as a place to build connections and display more expertise than a resume allows. I truly hope LinkedIn does not go away in the future.

  4. Totally agree with you Jeremy! It will be interesting to see which direction LinkedIn goes from now. If they want to stick around, they might be forced to become more social, more like Facebook, and let’s face it more “fun”. They are in a hard position in that people just aren’t engaging as much strictly on a professional basis as they are on a social basis. But I definitely think there is still a demand for a service like this, whether it is LinkedIn or some other company that can offer other services that make the entire product even better.

  5. Really interesting post Jeremy! When I started reading this post I started scratching my head. I could not believe people are using a professional network to ask people out on dates. I could not agree more on how LinkedIn has lost their vision in a sense. They have a lot of extra junk on their timeline, and I am curious to know if that is what they intended. Do you want to turn into more of a Facebook or stay true to who they are? I could not agree with you more on how you were upset seeing them stray from what they are doing. They are in a niche market of professional connections and I am surprised they can not seem to focus their vision. Maybe it might be time for new management to come in and rebrand and find ways to stop people from being harassed. I know there have been problems of people being unable to add people due to adding too many people too fast. Interesting post! Great job!

  6. It’s really polarizing to see this kind of thing happen on a platform with such a career-centric value proposition. Do I agree that Linkedin still offers what FB, Snapchat, and others don’t? Absolutely; it’s unique in its market position. However, it’s hard to deny that none of us log-in very often. We made accounts because it was seemingly obligatory. It’s a tough predicament because Linkedin can’t possible control how users implement the messaging service, but on the other hand, the FB-esque news feed perhaps steered it away from legitimacy within its own community. Maybe its time to rethink the strategy and gear it more towards that original proposition. Cheers!

  7. Very interesting topic. To me, this is not surprising because the only thrill I got from linkedin since I joined a little over a year ago was getting endorsed, new connections, and seeing others’ career paths. I never really used it as a news/article source and never directly engaged with anyone on the platform, even during my job search. While I think it might have been a cool platform and still can be, I think the site is becoming overcrowded and some are unsatisfied with the direction they are taking. I think they should keep appealing to the professional crowd and avoid becoming another facebook.

  8. yifanhong04233 · ·

    Good post. Linkedin is important for job seekers or those want to change jobs. For professionals, Linkedin is important. However Linkedin lacks entertainment factors so that it is not as popular as Facebook or Twitter. But for more exposure or survival, Linkedin should be more fun. So right now it is in a dilemma. I am curious to see how things develop in the future.

  9. Loved this post. I’m very curious to see what Linkedin has up its sleeve for the future. I used LinkedIn a ton while looking for a job and it was a huge help. It does seem like there’s very active users and very passive users which can make things complicated for the active users (very delayed responses, if any at all). I agree with the previous comments about the timeline/newsfeed. I don’t find any of the posts or activity useful.

  10. It seems that I’m in the minority, but I love LinkedIn. I log in almost every day to check out the latest news and what articles people are posting. It has become an aggregator of industry news that I find interesting and helps me in my every day job. I also think it’s really helpful to get alerts about when someone gets a new job or their work anniversary. Those pieces of information are perfect icebreakers if you are looking to reconnect with someone who you may have worked with in the past. LinkedIn is so key for finding a job (I’m able to see who else works at a potential company and get a flavor for the other employees) and for attracting talent. Further, it’s a great platform for sharing company thought leadership information.

  11. I too have grown weary of LinkedIn. Most likely it is the investors pushing LinkedIn to be more like FB, which is the same thing happening to Twitter. These types of things often kill tech companies. Focus on short term profits instead of long-term growth.

  12. I used linked in fairly regularly. I connect with people at places i have worked but people who I wouldn’t friend on Facebook. I haven’t had any problems with it but I can see the problems people could have. I think at the end of the day it really is just a platform, what people do on it will make or break it, but like people being on Facebook originally made it what it was, people can also ruin networks.

  13. I’m going to take the opposite view than most of those above me. I really don’t see LinkedIn becoming a Facebook at all, nor do I see it at the urging of the company itself. Users are in control, hence it being somewhat misconstrued currently. I use it constantly and have never felt the urge to stop using it or that my experience is becoming lessened.

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