Group C Article
The article that we read talked about the current age of super transparency and how to manage the virility of things that are generated by this super transparency. The article opens up by talking about a girl named Martha Payne who is a 9 year old girl who starts blogging about her school lunches and criticizes her lunch under the name “veg” which is short for “Veritas ex gusta” which means “Truth in Tasting”. She starts to call the lunches rubbish and she claims that is doesn’t have the nutritional value that she needs. Within a few days Jamie Oliver tweeted in support of her and a newspaper picked up it. Within the first 6 weeks she got 2 million hits! Unfortunately, after this the school council asked that they take down the site. The community around this website were outraged. They expressed it and sent tons of emails to the town to express their dismay. Shortly afterward the council responded and allowed the website to be opened back up. I think this is a perfect example of something going viral and the school organization didn’t know how to handle and control it. In fact they got backlash for making the wrong decision.
After this the article talks about old data vs new data. It makes the reference to old data being like puddle. They talked about how in the old system, water would stay in the puddle until moved to the other puddle by force. This is like how data stayed in certain groups until it was moved to another group with action. But now with the onset of social media and other social influencers, the data is now like a flood, you cant control or direct it. I thought this was an interesting explanation and it totally makes sense.
The article then talks about excitable network and talks about how excitable networks are formed and how data put into excitable networks can spread on. It also hits on the spread of emotions and how the reference can make a big impact. The article even makes mention that there are positive ways for things to go viral for marketing campaigns but even then marketers are still weary of the idea of managing virility because you can’t really manage it, you have to mention your assumptions around it before you put it out there, and that can be very tricky.
Finally the article gives tips for managing a super transparent world. The tips are listed below and are fairly self- explanatory.
- Examine your assumptions about how you can keep information contained.
- Review your strategy for dealing with vulnerability to unintended transparency.
- Review your organization’s operations for issues that might be problematic if revealed.
- Assume that others will put out information about your organization for their own reasons and that you won’t be able to prevent it.
- Recognize that new information flows change what people consider to be fair.