Monthly Archives: April 2016

I Just Came Here to Read the Comments

The internet has opened up an incredible number of connections among people. Prior to the growth of the internet, people’s interactions were generally limited to those in their own personal or professional communities. Now, through online comments sections, we can be connected to anyone across the world. Some websites, like Bustle, completely eschew comment sections. […]

Influencers or Brand Advocates? What’s better for your brand?

Social media has undoubtably become a platform for businesses to drive awareness of their brand and to drive sales.  Social media promotion comes in all shapes in sizes– from a Smart Water ad in your instagram feed to Hamburger Helper dropping a rap mixtape that goes viral. , to a celebrity retweeting a LuluLemon product, to […]

Huy Fong Foods: Srirach-anamoly

David Tran is the CEO of Huy Fong Foods, producer of the legendary red bottle, green-capped Sriracha sauce. The”hipster ketchup” traces its origins from the mouths of foodies throughout the world straight back to Los Angeles, California, Tran’s home after emmigrating from Vietnam in the late 1970s. His motivation for first creating sriracha was very simple: […]

Social Media Ups Drake’s “Views”

Today Drake dropped another highly anticipated album titled “Views.” On its first day out it has already surpassed Beyonce’s “Lemonade” making it the #1 album on iTunes. He’s been hinting about the album for almost two years now and has been heavily promoting it on Social Media for the past couple months. Drake is infamous […]

Social TV

Social TV tries to take the television somewhere further than the simple fact of viewing the audiovisual content out of your screen (whereas is a TV, tablet, smartphone…) Social TV refers to the “technology” of interactive television that merges social media aspects. It merges the characteristics of social networks and the classic TV content. Adding […]

The “Mobile Order-Ahead” Gold Rush

What were the last few apps you downloaded? Chances are they had something to do with food; delivery, freebies, ordering ahead, or reviews. As mobile has rocketed to the forefront of commerce, it has proven to serve as an additive function within the ecommerce space. Since its infancy, the web has offered a new platform […]

How Podcasts Took Up all my Memory

Hello everyone I am Chris Foley and this is the foleyfm blog. Before I begin I would like to take a moment to thank my sponsors, Blue PowerAde and egg breakfast sandwiches from Corcoran Commons for being the best hangover cure I can get within a 100 yards of my bed. Ok let’s do it. […]

Beauty and the (Instagram) Brows

A couple of years ago, I saw a picture of some really cool pink and purple nail art and I wanted to try it out for myself. Luckily for me, there was a link to a video tutorial underneath the picture and for the next couple of minutes, I let Jenny Fox’s soothing voice guide […]

We have attention spans shorter than goldfish

  The digital age of smartphones and other devices has caused the average human attention span to decrease so much that even a goldfish can hold a thought for longer. Those with more digital lifestyles have difficulty focusing in environments where prolonged attention is necessary. With so much content available at our fingertips, we are becoming […]

Did you call the UberYacht yet?

Now imagine this. You are sitting on the beach enjoying a cold Corona and then you hear your friend say to another friend of yours, “Did you call the Uber?” and the response is “Yeah, it will be at the dock in 5 minutes.” This is possible now with the new feature of the app […]

How Secure is Your Fitness Tracker?

Last week I tweeted an article from fitness tracker Jawbone’s website entitled, “How University Students Sleep”. The blog post detailed the results of a sleep study, with data gathered from 18,498 students on 137 college campuses. 1.44 million nights of sleep were logged using these fitness trackers, and the company was able to compute the […]

WHAT CAN BURBERRY AND LEGO TEACH US ON RELATIONSHIPS?

** In 2009 luxury fashion brand Burberry started to integrate customer concepts into its products with a simple online campaign called “Art of the Trench”. They asked customers to upload an image of themselves wearing Burberry’s famous trench. The campaign was a huge success, gathering more than 400 000 uploaded images in its first week, […]

Internet, Meet M

For the past six months, Facebook has been experimenting with M, an AI-powered virtual assistant that can do tasks like book you restaurant reservations, look up movie times, and even buy plane tickets. The virtual assistant is still in testing phase, and Facebook has said little about when it will release it to the general public. But the […]

Digital Fitness Overload

As most of us know, it’s tough to fit all of our research into a quick 5 minute presentation. So here’s my followup blog on everything I may have missed about digital fitness. Competitors For the purpose of my presentation, I chose to focus solely on FitBit, as they are the market leader with 85% […]

Google Glass and its Potential

As most of you may have heard, the tech giant Google came out with Google glass in May 2014. It was developed by Google X, which is their branch devoted to technological advancements. The early models were made available to a select few “Glass Explorers” via twitter at a price of $1500. This beta period […]