Back in August, Facebook released its very own live streaming feature that mimicked those of Periscope and Meerkat. The feature was first released to celebrities with large followings to give the feature some popularity while others didn’t have the option of using it yet. It was a very clever strategy to build a large amount of content that would be exposed to a lot of people.
Earlier this week Facebook rolled out a feature for the Live Streaming to try and separate itself from the other services. It has added Live for groups/events and live reactions and filters. The new Live for Groups/Events feature is something that I think would be dope. It allows you to stream to certain groups or pages that you are in. For example, if I wanted to stream practice of the dance team that I am currently on I would be able to live stream it from the Facebook group that the past and current members are a part of. This is different from Periscope because anyone can join a chat room or lobby and tune in. In this case it would only be the people that are part of this group.
Again similar to Periscope but better are the reactions. Periscope just has a measly set of hearts that you can either approve or show love to whomever channel you are streaming. But on the Facebook live stream you can use the assortment of reactions that they now provide across the platform.
In addition t the ‘reactions’ you also have the ability to have Live Filters, which enable you the ability to draw and add, some flare to your stream. Sounds a lot like Snapchat features. Again, seems like Facebook is trying to take all of the features from other platforms in which it doesn’t own and make it better. Being a very loyal Snapchat user all I can do is roll my eyes.
The big headliner of this update is the ‘Discovery’ tab. Wait… Discovery? Did I mention that Facebook was just taking features from other platforms and trying to make them better? Anyway, so similar to the Snapchat Discover interface this new tab will highlight live video that people around the world are talking about. This will include matters that have the most significance to you. If you want to check out news that is going on around the world you can just go to the Facebook Live Map Tool al la Periscope.
With this new tab people believe that this is the final piece that will push Facebook’s live streaming to the next level. With the large name publisher and celebrities creating content on a regular basis this feature has few doubters of it catching popularity.
With the video metrics for the live content in place, I can only imagine how businesses and advertisers will look to get in on this opportunity. However, the organic nature of the streaming takes away the need for advertisements. But, I’m sure they will find a way.