Social TV tries to take the television somewhere further than the simple fact of viewing the audiovisual content out of your screen (whereas is a TV, tablet, smartphone…) Social TV refers to the “technology” of interactive television that merges social media aspects. It merges the characteristics of social networks and the classic TV content. Adding ratings, comments, feedback, viewer participation through chats, etc. This can be done thanks to the TV screen or with many other electronic devices, as computers or handheld devices. (Who knows, maybe someday VR?).
Social TV generates debate among users and creates boundaries between them. It allows the user to follow the trends, see what he or she could like and might be missing. Also searching for some information about a show or series, or many other options. You can get involved to Social TV easily with Twitter and Facebook, but there are also specialized websites that let you interact with other user to talk about your favorite TV content. A good example of this is “rottentomatoes”.
Twitter and Facebook are both helping to connect the users around the media. Both of them are great sources of revenue because they can sell their ad gaps in these to advertisers to be displayed to a certain target.
Twitter works better for life events, as sports events or events like the Academy Awards. Facebook has more of a long tail that helps to talk about the same topic throughout a considerable time without disappearing from user’s news feed. Applied well, social TV can create a positive feedback loop for generating ultra-sticky TV programming and multi-screen ad campaigns.
Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV in 2010. And also did the magazine Technology Review.
One way content is getting old-fashioned and it’s not the main trend any more. Previously we could only watch TV without the opportunity to give our feedback. You could only sit there and absorb (or not) the content displayed, we could only talk about it to our closest circle, maybe family and friends the day after.
Now we can comment online while the show or TV series is on, previously to speculate, and after to spoil other people or just to comment what you just saw with someone in the same situation. The viewer now has the capability, not only to view, but also to talk and debate with the rest of viewers and users of social media. Now we can give our opinions just by switching on our devices and start tweeting as soon as we can.
Moreover, not only you can see your interactions with other users. But also influence the shows and series and cause an impact to them. For examples life political debates, life sports events, etc. There is a broad variety of interactions of ways of interacting: Audio chats, text chats, videoconference, and the most popular of all, web platform that provide “normal” interaction options in Facebook or Twitter. Social TV is going to be growing and growing and be more present in the life of viewers and Internet users. Bidirectionality is the way to go.
The Pixel Shark.