In preparation for writing this blog post, I read my “Initial Expectations of Social Media” post. In that post I wrote about my own social media limitations. Though I haven’t adopted any new social media platforms, I have come to understand and appreciate the platforms I don’t use.
My interest in Twitter has also been revitalized. I’ve really enjoyed engaging with my classmates on Twitter and using the platform to find and share news articles that interest me. I hope to keep connecting with IS6621 students in this manner even after the semester ends.
This course has deepened my understanding about how a company builds a brand using social tools. When I thought of social media and business, I often connected it to advertising. Now I think more about the specific goals of a campaign or an action based on the customer life cycle. A lot of social media communication done by brands and companies is designed to engage current customers, not just acquire new ones.
Social media content is moving more towards video. Facebook, Instagram, Snapchat, and Twitter with its acquisition of periscope, are all prioritizing video content. However, viewers’ attention spans have been reduced so that the first few seconds of a video are crucial—they must quickly capture attention to viewers don’t keep scrolling.
Lately I’ve been wondering how long I’ll continue to use Facebook. As I reflected in my last post, reading comments on Facebook often makes me upset. I don’t know what value I get from scrolling through Facebook anymore. Despite feeling that way, I haven’t cut back on my consumption of Facebook.
I have, however, increased my viewership of Snapchat. I think I’ve finally gotten to a point where I can remember how to operate the UI. But I still only follow friends and people I know.
Ultimately, my use of social media is mostly as a consumer. I don’t create much content, adding nearly nothing to Snapchat, the rare post on Facebook (almost never original content, instead an article), and a few pictures a month on Instagram. I’m most active on Twitter, where I regularly share my thoughts and other content.
In general, I hope we start to reduce our use of social media, mostly because of the negativity I see present throughout.