In honor of Mother’s Day tomorrow, I’m going to share my thoughts on the Mother’s Day Social Media Phenomena that washes over all platforms (especially Facebook and Instagram) for 24 hours every year.
I was inspired to write this post after stumbling upon this video by “Cracked” which makes fun of the way we praise our mothers on Social Media while simultaneously ignoring them on their special day.
The short video depicts several circumstances where the digital world gets in the way of Mom’s Day. The mothers are trying to spend time with their children who are too busy tweeting about how much they love their mom or aggressively taking Snapchats to commemorate the holiday. One man goes on about how his mom is the reason he is where he is today, so he decided to give back… by posting about it on his blog. A woman says she will post throwbacks of her and her mom all day long “because [she] loves her…and [wants] people to know that.” The irony was too good. I laughed at every scene and until I realized I was laughing because I’ve experienced those situations with my own mom.
I love going on Instagram during holidays to see all the cute pictures of my friends’ families. The captions are perfectly sappy and there’s so much love! Until I realize that majority of these moms/other family members have no idea that their child posted about them. It’s hard to collect how I feel about Social Media in this light. While it’s very sweet to see that many people love their moms and families, it can also seem that these posts are insincere. Today many individuals try very hard to create the perfect online identity (myself included). And in trying to look like a good person, it’s critical to showcase the importance of family!!
This year I decided to be less digital since I won’t be with my mom on Mother’s Day for the first time ever. I sent her flowers with a note, which was sort of like an Insta post but cost money and required me to plan a few days in advance. Social Media posts do not mean anything to my parents since they are “too busy to make those dumb accounts” but I definitely know parents who would be upset if they didn’t get a special SM shout-out. There’s infinite family dynamics and very interesting to think about how these play into the intentions behind social posts about loved ones.
One of my favorite examples of how Social Media positively impacted Mother’s Day was a video done by cardstore by American Greetings a couple years ago. The greeting card company created a YouTube video titled the “World’s Toughest Job” that went viral and racked up 25 Million views.
The video shows candidates interviewing for a job that has:
- No breaks
- No vacation days
- No weekends
- Unlimited hours on foot
- Increased work during the holidays
- No sleep
Oh, and absolutely no compensation.
The interviewer says that the job is worth it because the “meaningful connections you make and the feeling you get from helping your ‘associates’ is immeasurable.”
It’s then revealed that the position is actually the description of Mothers.
The video was very impactful for it has the interviewees and viewers thinking about how excessively demanding this job is. I know I personally was thinking about how I would never even apply for a position like that… Until I realized it’s exactly what my mom (and dad) do for their four children every single day. I thought that cardstore did a superb job emphasizing how much mothers do in addition to prompting viewers to get their moms cards to say thank you. It’s a win-win situation- the best kind of marketing campaigns.
So this Mother’s Day I challenge #IS6621 to remember their moms in the flesh, too!
Thank for a great semester. I had a great time in this class and learned invaluable information and ways of thinking.