So here we are. Finals week, senior year… and I’m about to graduate. It feels surreal and amazing at the same time. I’ve realistically been waiting to graduate since my sophomore year, when I decided to pursue music for a career. Out of all the classes I’ve taken at Boston College, ‘Social Media for Managers’ might have been the most relevant to my career path, and I’ve really enjoyed learning in this class. To my surprise, we studied not only social media, but also looked heavily into emerging futuristic technologies and an overall view of business and marketing in the digital age.
Looking back at the semester I have 3 main takeaways from this class.
- Social Media and Future technology are SCARY
The content, articles, tweets, and discussions in IS6621 were not only thought provoking, but pretty frightening. We live in a quickly changing world, in an age of information. They say that more information (books, emails, texts, blog posts, tweets, etc) is created every single day now than was made in all of world history up to 2006. Bruh! I think that this age of information has destroyed the human attention span, made us more divided, and made it hard to know what to believe in anymore.
Technologies like virtual reality, self driving cars, robots, 3D printing, etc are really cool, but they are going to change the world as we know it. It seems crazy that a large percentage of jobs could be automated soon, and that our work and home lives will be drastically different.
The emergence of Social Media has been an awesome tool to connect, communicate, and promote ourselves and the things we believe in. I feel that we are entering a post digital age where social media is becoming more relevant to business, culture, and politics. Many peoples’ lives have been drastically changed for good or for bad by social media. I see 12 year old kids addicted to smartphones and snapchat, and I fear for the new generation of people who might lack basic human communication skills. I fear that maybe social media is not connecting us more, but splitting us more apart.
2. Social Media is Mandatory and Awesome for Businesses
In a world where a huge percentage of consumers are now on social media daily, businesses have had to both creatively and effectively leverage these platforms to grow and sustain themselves. Advertising through social media has been proven to be effective to drive awareness and sales for countless companies globally. A presence on social media is almost necessary at this point for almost all brands who sell B to C. Brands must monitor and take part in the social conversation that surrounds their products and personality. Social media allows them to connect with their customers in ways like never before. Negative reviews have put slacking businesses in jeopardy, but also given them a way to respond and mend problems with their customers. Companies like Facebook have been selling our information to advertisers who can put products that we are likely to have interest in all over our newsfeeds and timelines.
One really cool takeaway from this class is that there is a place for every business now with the internet and social media. Whether it’s an artist, a clothing boutique, or a snack-delivery service, social media allows businesses to both find and connect to people who might be interested in their products. Tech startups and small businesses now have the tools to create a platform and customer base for themselves without using traditional media and advertising, and this is pretty darn cool.
3. I need to figure out how to leverage social media better for my business
As a musical artist, I have come to realize the important of social media for managers. Social media platforms like Soundcloud and Snapchat have literally allowed me to start a career from my bedroom. IS6621 has provided many valuable insights, and shined a light on the fact that I must leverage social media better to build a fanbase in an age when it is harder than ever to get a consumer to care about a brand. The importance of quality, consistency, personality, and leveraging influencers has become very clear throughout this class, and I’m grateful to have been able to take away such a great overview of social media for managers.
A big thank you to Professor Kane, the TAs , and all my classmates such a great semester :)
Willy B. Over and Out.