“The possibilities are endless….”
I feel as though this is a phrase I found myself saying or thinking or writing or tweeting on a weekly basis in this class. I came into this class apprehensive to say the least about social media. I’m still not totally convinced, but I have found myself surprised not only by how social media is much broader than just Twitter and Facebook. Without making this blog a highlight reel of everything we have learnt in class this semester, I want to give my thoughts on social media and digital business. Although they can very often intertwine, let’s separate them for a second.
In my first blog I talked about #WorldNutellaDay as an example of something that I couldn’t care less about, but about which the rest of the world (or at least the Twittersphere) was inexplicably psyched. In this sense, nothing has changed. I still don’t care about #WorldNutellaDay, and I still don’t understand other people’s fascination with it, but now there is a difference in my take. I now realize that social media is a crucial part of any modern company’s brand image.
I’ve also realized through this course that I’ve been pretty selfish when it comes to social media. I said in my original blog that I never post on Facebook or Twitter, but just have the accounts so that I can see what other people are doing or saying. In the same way, this class has taught me that if everyone had my perception of social media, then nothing would ever get communicated and the world would be a much less social place – obviously. This is just as applicable on a larger scale when looking at how companies use social media to interact with their customer base. Another thing that has interested me is the psychology behind social media, especially in the workplace. The ‘reply all’ function as a first instance of social media reflects a much deeper trend of employees wanting to be included on every email chain because if confirms their status.
…And Digital Business
My takeaway here is just how much bigger digital business is than I had ever thought it was. By reading all these blogs and hearing all the in-class presentations, my eyes were opened up to so many ‘fringe’ companies who are doing really cool things but just perhaps don’t have the same exposure as some other companies. This has maybe been my favourite part of this class. I took the same approach to all my blogs and my presentation – actively seek out who is doing social media well, or which companies are doing things to change the landscape of business – usually the same culprits: Google, IBM, Apple etc. but with a few other players. In actively seeking out these companies, I have stumbled upon a variety of other very interesting things.
I think my big takeaway from this class is that social media is something that, if harnessed fully and correctly, could be something incredibly impactful. It takes work, but a well maintained and a well thought out social media presence can do as much as make or break a company, or a person’s career. The internet is a big place. It can giveth and it can taketh away, as we have learned. All in all, I am very excited to see what the future has in store for us. What does Google have next for us? Will Uber take over the whole entire world?!?! It could just be me, but I feel as though we are on the brink of something very cool in terms of technology, and I cannot wait to be taken along for the ride!