It feels like yesterday that we were sitting in Professor Kane’s first class looking around at each other trying not to freak out as he explained that this was not an “easy A class” and would take a lot of hard work to do well. While all of our minor freak-outs were very evident in our initial blog posts, I think the ones who stuck around for the semester made the absolute right choice.
In order to fully reflect on the semester, I thought it would be best to go back to my “Initial Thoughts & Expectations” blog post and go from there. In my first post I talked a lot about how I was thankful that there was finally a class that recognized the importance of social media in today’s world. I spoke about how most Communications classes I’ve taken at Boston College barely even mention social media at all. While I was thankful that this class would look social media’s use as a marketing tool, I had no idea that we would into social media’s use in so many other ways. From listening to Professor Chang talk about social media and the law to our class discussions about social media and the election, this class has really opened my eyes to understand how much of an influence social media has on our everyday lives.
Another one of my favorite parts about this class was our Twitter accounts and discussions. While I was initially very overwhelmed with the thought of having to tweet four times a week, I can safely say that our Twitter discussions not only helped me to stay up to date on current events, but also came extremely useful in my interview process and job search. I am hoping to work in the media and advertising industry upon graduation, so it was no surprise that several interviewers have asked me questions like, “can you name a new social media campaign by a company that you’ve found very unique and innovative”. I quickly thought back to our last class discussions around the #D and answers easily came to mind. Moreover, when I explained the class to my interviewers, they were not only impressed but were intrigued to learn more about it.
Furthermore, I also really enjoyed our small group discussions in class. I remember being intimidated by the fact that we would have to talk in small groups with graduate students about our weekly readings. I remember thinking that they must be much smarter and think that talking with an undergrad about this kind of stuff would be a waste of time. After our first few discussions, I found that I really enjoyed the dynamic of half undergraduates and half grad students talking about the readings and how it applied to their everyday lives. I loved hearing about how Liz and Sahil applied what we read about to their current jobs. The small group discussion allowed for us to get to know some of the students in our large class much better and also brought insights from the readings that I would not have got without them.
One of my favorite presentations in class was when the women from DigitasLBI came in and discussed their best works and lessons on social media. I loved hearing about how they utilized social media in their everyday work. One case study that I found very interesting was their Puma campaign. She explained the importance of sticking to a brand’s original objective and knowing when and when not to react to unexpected events happening. I also loved hearing about the growing importance of mobile and how marketing campaigns are evolving to fit this trend. One example Digitas gave was their Lenovo laptop campaign and how the sounds in the video must be unnecessary to understand the campaign because people don’t like having sound playing from their phone.
To wrap it up, this class has made me much more knowledgeable about current events and about the tech and social media industry in general. With the help of all of your blog posts, our class discussions, and Twitter discussions, I have become more informed on many issues that I knew very little (if not anything at all) about. This class has prepared me even moreso for a career after graduating and I am very thankful and happy to have taken this class! #IS6621 <3