Initial Thoughts on Social Media

Growing up in the generation of social media, I always felt the pressure to be part of the most up to date, “happening”, social media platform. I remember back to a time when a MySpace profile song told the world everything they needed to know about me, and an AIM message was my sole method of communicating with friends. Over the past 10 years or so, a lot has changed with social media, and the rapid pace in which the most populated apps go in and out of style has only increased. Although I was surrounded by the Twitter and Instagram boom, I can confidently say I’m no expert on either. While my sister, who is three years older than me, has over 1,000 flawless Instagram posts, I can honestly say I’m not sure how I managed to post even 50 decent pictures. And as I troll Facebook for hours in the midst of my boredom, I realize I can’t even remember the last time I posted a single status that wasn’t linked to a birthday or Instagram photo. For me, social media has become a way to pass the time, get quick news updates, and see what the rest of the world is doing — or at least what they want me to see.


My name is Danielle Parra. I’m a 23 year old second year MBA student. I grew up in a small New Jersey town, so small in fact, they combined two even smaller towns and called it Pequannock. I’ve finally found my passion, which is working as an analyst for an Advertising Agency. I listen to music, spend endless hours on my phone, am surrounded by experts on social media, and yet I find myself as an outside observer, not sure when I fell out of the loop and unsure how to jump back in. All in all, I’m taking this course to help bring me back as an active member of the social media world and continue to promote my own personal brand.

Advertising is very similar to the way social media platforms work. The industry is fast-paced and you have to keep up with the trends or you can easily get left behind. For example, our client’s advertisements are most relatable to the Instagram account of a 22 year old. The content produced has to be perfect. From the filter to the copy written below, every aspect of the single piece of art is meant to portray some message to the consumer. The desired response? Clients, like the average Instagram user, want to get as many likes and positive feedback as possible. Part of my job is to dig deep into those unpleasant comments and conversations to find the underlying reason of a consumer’s dissatisfaction. As with anything else, learning happens from that one individual who hates that piece of art and in that unhappiness comes improvement.  Taking this course will also help me in this aspect of my life. Learning about social media in a business context will allow me to understand the best practices of how businesses evolve around this face-paced environment.

Although there is a method to the madness in utilizing these platforms, preferences change every day, including how individuals want to spend their time. For example, my best friend’s little sister is now a sophomore in high school. We are only 7 years apart, both grew up in the digital age, and yet our social media habits are entirely different. If you ask someone her age about Facebook, they’ll laugh in your face. Even Instagram is on the outs with this younger generation. They’re using apps we’ve never heard of and posting Snap Stories like we breath.  They have no intention of slowing down. Social media has become an even more integrated part of their lives and we will soon be running to catch up. Even Snapchat, although definitely a part of our generation’s social media habits, will one day be their Myspace or AIM. In hindsight, it’s funny to think about. I used to think that Facebook, Twitter and Instagram were here to stay, but someone like me probably thought the same thing about Myspace.


Social Media and Digital Business is just the start to a whole new era of interacting, similar to the email wave. As time goes on, some may be frightened to see what will replace the apps we once loved so much. As for me, I’ll be happy to watch it change and hopefully change with it. A course like this one will teach us the online ways of the world we currently live in, while preparing us for what is to come.


  1. Your insight on the perpetual platform shift that seems to define social media definitely resonated with me, though I am hesitant to learn the dynamics of more platforms as the ones we know and love become obsolete. Beyond that, your emphasis on using social media to learn as much as possible from each bad review sounds fascinating. I never realized how much time businesses invested in critical commentary.

  2. emmaharney21 · ·

    I completely agree with your post. I personally think that the constant evolving of social media is exhausting for businesses, and even consumers, to keep up with. This constant change and development poses a great challenge for businesses but also provides incredible possibility. Your post connects well to the video we are watching for class this week. Stewart comments on how everything she has ever created is gone, or will be gone. At first this sounds terrifying in that nothing we are striving for daily will last. She then goes on to say that she is not saddened or frustrated by this fact because her work has the potential to change the world. I think that this connects closely to your post. Social media is a tool that we all have at our finger tips, and we are all changing the world. Great post!

  3. Nice post! Your comment about teens using snapchat different than college students reminded me of this article from last semester. An amusing read.

  4. I really liked your comparison of advertising and social media- it made me think of a business function in a totally new light. In addition, your point on how social media trends have changed dramatically over the years its very true. It made me think of how the initial purpose of Facebook was for college students to keep in contact with each other. However, it has lately become an advertising platform where it can use data and analytics to help aid companies determine who is the most likely customer. Even Instagram which used to be a platform to post pictures, is now a place where people can post videos or see advertisements from companies.

  5. I really liked your post. As you have said, there is a high mobility in the social media, in terms of the platforms used. This got me thinking if tech companies will ever be able to be really profitable. It is true that companies like Facebook have been able monetize their platforms, however, are they going to be able to recover their investment and make profit out of it. Taking Myspace for example, the company was bought for 580 million dollars in 2005, in 2011, only six years later, the company was sold again for 35 millions, becoming a tremendous loss for News Corporation. So my question is, is this going to happen with Facebook?

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