Social Media’s 360 and My Initial Expectations

Blog Post #1: My Social Media 360 and Initial Expectations.

I made my social media debut as a 13 year old residing in rural Akron, Ohio. Like many of my piers my entry to the social media world came through Facebook, and my presence online has continued to expand ever since. To put in perspective the extent of which my online presence has grown over the past 6 years,img_1687 on the first screen of my current Iphone, I now have 12 different social media platforms (impressively still including Facebook).

Along with this substantial growth in number of platforms I now use, the reasons for which I use them has matured. As some other people have mentioned in their blogs, when they entered the social media world as pre-teens they used Facebook and other platforms as a fad, and almost like a competitive game. Personally in my middle school, Facebook was used to embellish your social status. You wanted to have as many friends as possible, and if you were real cool you were using the messenger with 8 conversations open at once.

Obviously the fad of having thousands of friends on my accounts became less appealing I grew and entered high school, and I did not want random people on my timeline, and in my personal business. I think many young adults can remember the transition to this second phase of social media because it was about the age when you did not even want your parents to be your Facebook friends.

As I finished high school and started to gain adult brain cells, many of my social media platforms leveled out became used for the standard uses of communicating and sharing with close friends. While there is nothing wrong with these uses, I recently have started to notice the latest generational uses for social media becoming much more interesting and involved.

Ironically, I believe the newest uses for social media profiles and platforms are coming full circle back to my middle school days. In this world where employers, reporters and other evaluators are doing background checks, I am now seeing more and people start to build their personal brand.

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While people may not be trying to accumulate 1,000 Facebook friends, the race for LinkedIn connections is on. And while people may not be trying to creepily meet new people through AOL Messenger (better known as AIM), people are pushing bounderies reaching out to the personal profiles of potential employers and influencers via platforms such as Twitter.

I am excited for this class because I want to gain further wisdom into the uses and benefits of social media, and want to use my platforms to further my personal brand. Along with this regardless of the field, more and more industries are relying on social media and digital business as a tool to further their companies. As I graduate from CSOM I want to be well informed in the ways these companies are pushing to improve, and want to be an asset for employers. I also am interested to see the graduate and undergrad mix online and in the classroom.  This is my first class of this nature and I am looking forward to meeting and hearing the perspectives of grad students who have more experience in the working world. Along with this, just as one the week one blogs mentioned, as a 20 year old I consider myself part of a generation that is well informed in the different tools available for use in the social media world today. I hope this knowledge to provide other students with insight into the many ways social media can be leveraged to help them in their current and future endeavors.


  1. emmaharney21 · ·

    I really enjoyed your post! I think your observation on our tendency to gain followers is really interesting. It makes me think of human psychology and how relevant it is to truly understanding social media (and consumers). We must think of social media through both a business lens and a psychological lens. Why as we enter the work force do we have the same desire for connections as we did in middle school? I wonder if this has something to do with the maturity of apps or the maturity of the user? This post does a great job of underscoring how we use social media as consumers, and how it has changed for us overtime.

  2. Nice post. I have seen the social media landscape mature into different platforms for different uses over the past few decades. Ultimately, I think that’s a good thing, and suggests Facebook ultimately won’t rule the world forever (even if they own most of them). It will be interesting, however, to see which ones can retain their relevance and which ones will fade into obscurity.

  3. I find your point about how as we mature, our uses of social media platforms mature alongside us. I can relate in that as I got older, I wanted less and less people following me on my social media presence and became more selective in what I do on social media and the platforms I choose to use. Although I do find it interesting and creepy that even though we want less and less people following us, there is so much data already out there on us for brands and marketers to target us with.

  4. I find your post very interesting, and i completely relate to you development in relation to the social media. However I think that even if the resemblance is high there is a strict difference between the first phase and the second phase you describe. While in the Facebook phase you describe the only objective, at least in my case, was having as much friends as possible. this objective had no other use and did not take into account the danger of this kind of exposure and i either was aware of the amount of information that I was showing. However, the LinkedIn phase is a more conscious of the dangers and possibilities of the social media. Now the race in LinkedIn has the purpose of obtaining an effective network and take advantage professionally. In addition, in this second phase we are more aware of the impact that the information that we share has on us and the ones capable of receiving that formation, and as you say we are using this to “sell yourself” (I haven’t seen anyone in LinkedIn with a profile pictures in casual clothes). However I am very scared of the possible future effects that the information that we have shared will affect us in the future.

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