My Digital Business Bucket-List: To Prepare me for the “The Real-Digital World”
My senior year of high school, each student had to complete a Capstone Project. This project required us to intern in “the real world” in a business of our choice. So, in the spring of 2013, I apprehensively sat on the train to New York City headed into “the real world.” I totally had my Carrie Bradshaw moment as I stepped up to the headquarters of Estée Lauder under the bright lights in the big city…
but fast-forward to the end of the day… sweaty and defeated on the train back home to the suburbs of New Jersey with numerous questions wandering through my head:
- Is the “real-world” really this hard?
- Do they know I’m only here for a month, why did they give me a year’s worth of work?
- Are there really so many things that go into running a website that they need a whole department (or even an intern)?
- Do people even look at and use the website?
- And what in the world is an SEO? (Do they say Senior Executive Officer instead of CEO?)
If you couldn’t tell, I was placed in the eCommerce department. An amazing woman, the Director of eCommerce at ELC Online, decided to take this clueless 18-year-old under her wing for a month. At that time, the most I had known about digital was my year-old Facebook page, and the most I had known about business was that my dad did it. By the end of the month, I had mastered how to use certain tools to aid our SEO (by the way it means Search Engine Optimization, not Senior Executive Officer), I had put my excel skills to the test, and I learned how to use numerous digital metrics to conduct a competitive landscape analysis. At that point, I felt that I had not only mastered this “real world” thing, but I had also began to master the “digital world” as well.
Then I got to college. The “the real world” got scarier… but “the digital world” began to exponentially excite me. I took classes such as Computers in Management and Analytics and Business Intelligence, and continued to intern in ecommerce and digital marketing. By sophomore year, I declared one of my majors as Business Analytics. The more I learned about digital business, analytics, and social media marketing, I began to see its potential and how it is shaping the world around us.
Our generation has grown up living on social media, using it, and relying on it in our everyday lives (as many of my classmates have pointed out in their blogs). Although our dependence is scary, I am going to play devil’s advocate here and argue that this is also an exciting thought. The businessmen and businesswomen of today had to learn and adapt to these technologies, and look at all they have achieved with them. We, a social media and digitally dependent generation, are now entering the workforce. The potential value we can add to businesses is limitless.
In terms of business, the line between “the real world” and “the digital world” is disappearing. There is no “digital world” versus “real-world” anymore. The two are simply integrated and coexist. To succeed in one, you must simultaneously excel in both. That is where Social Media and Digital Business (IS6621) comes in…. Simply knowing about social media and digital capabilities is not enough to succeed in business nowadays. I hope this class can prepare all of us enough to optimize our use of social platforms in order to fully understand the capabilities of digital in business. I’m sure by the time we finish this class, there will be something new that is taking over the digital world and changing our real world. Regardless, I anticipate that this class will help us to understand where we have been, where we currently are, and where it looks like we are going, in order to recognize patterns and understand the next big thing.
So as a member of the Class of 2017… I can’t put it off any longer. In about 8 months I will be entering “the real world,” but I’m excited and apprehensive about the role that “the digital world” will be playing within that. Before I go and I am forced to enter “the real world,” I have a Bucket List of items I want to know in “the digital world.”
So here’s my IS6621 Bucket-List:
- I want to discuss current events as they arise throughout the semester and how they affect our learning of social media and digital business.
- I want to learn about cultural and behavioral changes caused by social media that are re-shaping our society and the way we function.
- I want to learn about recent trends such social commerce, real-time engagement, and data-driven social media decisions.
- I want to discuss the potential of hot topics such as artificial intelligence, augmented reality, machine learning, and block chain and how to prepare for these changes in the future.
- I want to learn how to handle drastic changes in digital by studying those of the past, and how we can anticipate and predict these changes in the future.
- I want to master how to use social media to build my own brand and learn new tools (such as wordpress) to do so.
- I want to learn from not only my professor, but my peers and professionals.
- I want my twitter game to be #strong and my blog to be #lit.
- I want to give a killer presentation!
- Mostly… I JUST WANNA HAVE FUN!