Social Media is something that I have always seen as beneficial, and even productive, but recently I have started to consider why I use social media and which outlets are actually worthwhile. Everyone knows that once you post something on the Internet, it is out there for all to see. I try to use social media to keep updated on the lives of my close friends and family, as well as photography.
The first social media site that I joined was Facebook during my freshman year of high school. I am embarrassed looking back on what I used to post on Facebook, but it goes to show how my use of social media has changed over time. Facebook has always fit my social media needs very nicely, so I’ve been very slow to branch out. Facebook’s newsfeed allows me to easily scroll through recent posts and photos to keep up to date with what is going on in my friend’s lives. The best part, in my opinion, is that posts are typically infrequent enough that I can check just once or twice a day to update myself.
I find apps and websites that constantly send updates extremely distracting, since I have ADD. In high school I wasted a ridiculous amount of time on Facebook and other websites. It got so bad that I downloaded an app called Self Control that would block Facebook and my other favorite sites for a set time, so that I would study without distractions. Social media is great because it allows you to stay connected, but it has grown so much that we are now able to connect with our friends in various ways on multiple platforms. I like that I can sit down once or twice a day and check all of my social media to update myself, but I have never been a fan of apps like Twitter and ESPN, where they are constantly sending you updates.
The only app that I check many times a day is Snapchat. I think that they have done an excellent job of providing users with what they want. It provides a platform where people can share content in a fairly private way. Since users are aware that others can screenshot a Snapchat and they can choose who to send Snapchats to, it allows users to share with certain friends without the fear of other’s judgments.
As for this class, I am not sure exactly what to expect, but I am excited by the prospect of learning and growing in an area that I know very little about. The presentation during class last week surprised me. I never really considered large companies would focus on their digital presence and specifically social media. I found it even more shocking that large corporations are using social media to try to recruit the best talent earlier on. I’m not sure if it’s just me, but I don’t seem to come across ads for many big name companies on social media. Occasionally something about a company will be trending on Facebook, but that is more of a news headline than an ad. I am eager to learn more throughout the semester about companies’ use of social media and how they leverage technology to achieve over competitors.
I have had two jobs that involved social media, but both were for very small companies. The first was as a real estate assistant. I would post property advertisements on the company’s Facebook page, which would have a brief description of the property and the photos that I thought best represented it. Although the company was fairly successful, they didn’t put a large emphasis on social media, thus this task was largely a waste of my time. Post would typically generate less than five likes. If the company were able to establish a more prominent presence on social media, I think it would have allowed them to dramatically grow their business by targeting a broader spectrum of clientele.
I am also a brand ambassador for Nantucket Buckets, which I have been doing for the past two years for fun. I purchased a hat from their website and saw they were looking for brand ambassador’s, so I figured I’d apply (hoping that I would be able to get some discounts in the future). I found out a few months later that I was accepted. I was given a discount code (“GetBucketsBC” in case you’re interested), which gets people 15% off. The company incentivizes us by giving us point that we can redeem on exclusive merchandise. I use Facebook to post the link to the company’s website with my code when new hats come out. I have found this to be an incredible to way to reach out to a large amount of people with very little effort. My experience doing this has made me consider how interconnected social media allows us to be. When I first posted on Facebook for Nantucket Buckets, I tried to get my friends who purchased hats to share the post. The amount of people it brought in made me realize that if my friend shares my post, and then someone else shares the post from my friend’s page, I am able to extend my original post to well over a thousand people. The truly astounding part is that it doesn’t take very much effort. All in all, I think that the internet is fantastic, but it is not without it’s issues.