Likeability of Facebook Posts
While scrolling through my Facebook feed, I reflect on the images that I chose to post – many depicting my family, friends and travel adventures. Why had I chosen these exact photos? Why had I not posted numerous of my other photos? I determined, like most social media users, that I uploaded the images that I considered to be the most “likeable.” People post photos that, hopefully, will impress friends and ultimately obtain a personal record of “likes.” Who ever knew that one small button could have such a significant impact on people.
“No Such Thing As A Small Detail”
Due to the significance of the “like” button, it isn’t surprising to learn the amount of time and thought that went into redesigning the tiny button. In Margaret Gould Stewart’s Ted talk, Stewart reveals that a Facebook designer spent several months and over 280 hours redesigning the “like” button. Although this is a button that most people use everyday, we don’t give much thought to it. Yet, the “like” button is…
Seen, on average, 22 billion times a day and on over 7.5 million websites.
Range of Human Emotions in One Row
However, at the beginning of this year, Facebook implemented emoji “Reactions” so that individuals can further illustrate his or her love or distaste for an image or status. Users can still respond to friends’ posts with the traditional “like” button or chose to select five additional emojis inlcudiing love, haha, wow, sad, and angry.
These “Reactions” were also a pain the butt to design. A lot of a attention needed to be paid to the small details. Julie Zhuo, a product design director at Facebook who worked on the reactions product knew it would be diffult to design the full range of human emotions in a few small emojis. As a result, Zhou enlisted the help of Dacher Keltner, a science consultant on Pixar’s Inside Out. Originally, Zhou and Keltner wanted to include 20+ additional emojis but were restricted by engineering. In the end, Facebook decided to
Focus on the sentiments its users expressed most often.
More Ways to Express Yourself
The new emojj “Reactions” include a heart (for when liking it just doesn’t suffice), a sad face (for when humane societies’ stories make you want to cry), an angry face (for when you disagree with people’s political views), a surprised face (for when your friends get engaged), and a laughing face (for when cats videos are shared). The additional reactions allow individuals to react to news and information in a wider ranger of ways.
For example, I always felt uncomfortable “liking” a friend’s post regarding an unexpected passing of a loved one or pet. I can now have a more appropriate reaction using the “sad” emoji.
The Forbes article Facebook No Longer Just Has A ‘Like’ Button, Thanks to Global Launch of Emoji Reactions, claims…
Users who have ”Reactions” have already been responding more frequently to posts than users without them.
I feel, this is a result of users having more authentic ways of responding to the variety of posts and comments that are shared on Facebook daily.
Emojis Are A Universal Language
The “like button” is recognized all over the world; therefore, emoji “Reactions” needed to be as well. Initially, the new emojis were only available in seven countries – Ireland, Spain, Chile, the Philippines, Portugal, Columbia, and Japan. Sammi Krug, a project manager at Facebook, explains that the countries were chosen to represent diverse cultures and languages to ensure “Reactions” would be understood universally. “Reactions” were rolled out to the rest of the world after receiving feedback from the above countries.