There are so many apps out there, and new ones being created everyday, so I wanted to explore a few newer apps that might become mainstream in the next year or two. Everyone is on twitter, Facebook, Instagram, Snapchat etc. but it is always exciting to try to find the next big app. Let me know which app you think will make it (if any)!
Wanelo is like a digital mall where you can go to shop around for products that you might not find at your local mall. Users set up accounts, and they post different products and tag where you can buy them from. In 2014 Wanelo had 11 million registered users, over 12 million products posted by users from over 300,000 stores. Retailers are able to manage their own store page so they can engage with the users and see what products are popular. This site is great if you are interested in seeing what others are posting / buying and where you can buy it from. This is great from the stores perspective because people who own their products are recommending them to others. This is also great from the user perspective because people that have no personal gain are recommending products. It aggregates items on one page, so you can discover new brands as well as see what your favorite brands are offering. This is a great app idea because many people get bored of their local mall, and don’t know what stores to search for online to broaden their options. The fact that this is an app and not just a website allows for people to scroll through products throughout the day when they are waiting in line or on their lunch break.
Yik Yak is a social media app that allows people within a 1.5 mile radios to talk to each other. It has news feed, and is like an online bulletin board. Users are anonymous, and you can rate / like comments so they move to the top of the feed or towards the bottom. Users can post pictures, and they can also “peek” into what other locations are talking about. Yik Yak has had some issues with cyber bullying mainly because users are anonymous, so they have used GPS technology to prevent the app from working around certain school districts. It also has received some attention for saving some users from committing suicide, again due to the anonymity. Users that were struggling were comfortable posting on Yik Yak because they knew no one would know who they were, and the positive feedback they received helped them. Yik Yak has “hidden features” that picks up on certain offensive words and asks the user if they really want to post it, even though it is offensive. This feature reminds me of Facebook’s feature where you can describe to a friend that posted an unwanted picture, how that picture makes you feel to hopefully persuade them from taking it down. Facebook has had success, so maybe Yik Yak will have similar success with reducing cyber bullying if they make the user think twice about posting offensive words.
The CEO of Hyper said his goal was to, “create the single best video app.” He sees issues with other video apps because often times you have to search around for awhile before you finally find a video worth watching, you may have issues downloading the video you would like to watch and poor quality, you use up a lot of data downloading these videos. He believes he is on his way to solving all of those issues with Hyper. Users sign up for Hyper and fill out interests, and what they like / do not like. Everyday Hyper will have a list of 10 videos that are chosen for each user, based off of what they said they are interested in. The users can watch a trailer for the videos and watch whichever they chose. All 10 videos are down loaded ahead of time through wifi, so the user should have no issues with downloading or with the quality of any videos they watch. This is a great idea because of the filter feature. There is everything on YourTube, from really awful videos that are not worth watching, to really great ones that you would love to watch if you knew how to find them. I believe this app has a lot of potential!