What is up everyone? Back by popular request I am blogging about another social media platform that is changing the digital music game for musicians worldwide. A few weeks ago I touched on how Hypemachine was revolutionizing the way musicians chase bloggers to gain publicity, and how this has led to a lack of creativity. This week on the other hand, I am going to talk about a wonderful platform that inspires creativity and has led to many breakout artists success. This magical platform is Splice.
Splice defines itself as “The cloud platform for music creation, collaboration and sharing” and its overarching mission is to be “The creative platform for the modern musician.” I myself have been a Splice user for 2 years now, and have been nothing but pleased with my digital experience. This being said I have narrowed down the ways musicians use Splice and picked a few to show how Splice has revolutionized the digital music industry.
First, Splice was originally founded as a pure online collaboration platform. Before Splice artists would have to go through the painstaking process of exporting their audio stems individually, compressing them into a small zip file and then either emailing them in small groups, or finding an online file sharing service such as WeShare. From there the other collaborating artist would have to download the stems, drag them into his or her own workspace and then finally add their own ideas. While this is probably gibberish to most of you reading this, all you have to understand is that this could take up to two hours between the two parties, and is extremely counterproductive and limiting when it comes to creativity. Fortunately with Splice, now all users have to do is save their project right onto the Splice cloud, and their collaborator can download the project directly, and open it in their workspace on their computer. This not only saves hours between file transfers and ideas, but also allows both artists to work on the project in almost real time, saving the latest and most current version to the cloud.
This is an example of a project me and a fellow artist are working on in the Splice dashboard (As you can see we have 135 versions and this would have been an absolute nightmare to send back and forth).
As Splice has developed, it has added new features along with just the ability to collaborate one on one with other artists. Now users can collaborate with multiple artists in group fashion, as well as be able to post their tracks to a timeline where other users can listen and download them. This has led to many awesome collaborations between friends and even complete strangers, and has truly allowed people from different parts of the world to connect and share ideas, culture and different music styles. Another big implication of this Splice timeline is that it allows celebrity producers such as Drake’s Producer, 40, Deadmau5 and Dillon Francis to share some of their projects.
This allows novice producers to see the techniques the pros are using, and has led to a significant growth in quality of young producers music. Many other top artists use Splice and its timeline to host remix competitions as well. This is a way for top artists to gain publicity for their songs, and allow up and comers the opportunity to gain their notoriety, along with other Splice producers’.
Splice’s latest addition to their platform is Splice Sounds.
This just like the timeline, allows top artists to post their sounds and samples. For a monthly price Splice users can access these top tier sounds and use them in their own work and productions. Along with this, before choosing the sounds they want, artists can test sounds out together in the Splice beat sampler. This sampler is accessible on the Splice mobile app, along with on the computer, and this is great for artists on the go. Most importantly Splice Sounds has created a centralized place to find the latest and greatest samples and sounds for all genres. Previously artists and producers would have to scavenge the Internet years trying to accumulate for good sounding samples that compete commercially.
Despite all of these great features, maybe the most influential reason every musician should use Splice, is their Blog feature.
Here, music producers all post articles about their experiences and dish out the latest tips on music production. Knowledge is the most powerful weapon when it comes to production and nothing is better than hearing the stories and tips of those who have succeeded.
Overall, there is no doubt Splice has revolutionized every aspect of the digital industry of music production, from collaboration, to building community and most importantly fostering creativity. I am desperately waiting to see what game-changing feature Splice rolls out next, and I will make sure to keep my fellow bloggers in the loop.