“Job Opportunities Done Well” = Jopwell
Jopwell was started in 2014, as a way for black, Hispanic/latino, and Native American students and professionals to connect with companies. If you are unfamiliar with the company, this article is pretty helpful background information. Jopwell is similar to LinkedIn, but is intended for minorities to connect with employers and job opportunities more easily.
A friend referred me to the site and I made a profile so I could see firsthand what the site was all about. I received recommended jobs with options to apply, could see top companies that are connected with Jopwell, and an entire section on ‘your well’ which included professional tips + advice, different paths and perspectives, and a diversity section.
What is ‘Your Well’?
Your Career: Professional tips + advice
It was really interesting to scroll through the pro tips and advice because all of the pictures were geared towards minorities. However, it’s important to note that the content was completely focused on professional advice and didn’t have anything specifically targeted to minority groups. There are tons of helpful articles for anyone.
Paths and Perspectives: A really cool category that allows users to see first-hand accounts from others who have been in their position. You can see “Day in the Life” and “Coffee With” posts about what different successful people do every day. It makes the jobs seem more realistic and attainable for users.
Diversity Today: This section was the most interesting to me because it touched on issues of race and how it affected the workplace. These articles are sometimes hard to find and this website makes it easy to see both pros and cons of diversity issues at work. They aren’t all negative or positive, but a good balance between the two.
I was curious about the company and wanted more of an inside look so I interviewed a Jopwell ambassador from BC and here are some of the key points:
- Jopwell is a fairly new platform, similar to LinkedIn, that connects employers to a specific pool of candidates. Jopwell targets students who identify as Black, Latino, and/or Native American being that these three groups are the most underrepresented in what we generalize as Corporate America.
- They have the JCAP which is the Jopwell College Ambassador Program. The ambassadors are currently working through that program to recruit BC students who would benefit from this opportunity.
- The JCAP group works as a team, about 3-5 members, to recruit students on campus at BC. They are currently working on a new recruitment strategy and most recently finalized a simple template for their emails. Their bosses give them freedom as to how they market Jopwell and recruit students, allowing them to create custom events appropriate for their campus. At BC they can focus on different priorities than what other schools in other areas might be focused on.
- For the moment, on-campus they will be working primarily through the student-run heritage months. They are running tables at every event to increase sign up for the platform.
What are the differentiators?
- One of the biggest features of Jopwell is that employers DIRECTLY post job and internship opportunities on the website.
- These are some of the bigger companies (Goldman Sachs, Microsoft, Netflix, Spotify, etc) and they’re directly posting job openings on a website that targets Black, Latino, and Native American students. This means that these companies are looking to diversify their application pool and hopefully employee base.
- More than that, it also attempts to reach more than just students. It really wants to connect much more experienced professionals to new opportunities. The “Jobs” section of the website gives positions at 4 different levels: internship, entry level, mid-level and senior.
The features are explained very simply to users. Jopwell is helpful because it wants to bridge diversity gaps in companies. They provide direct opportunities for minorities. In terms of recruiting, this is a helpful tool for companies who want to diversify their staff. It’s also helpful to minorities who want to target companies who place an emphasis on hiring diverse groups of people. Social media provides a good opportunity here to bridge some of the diversity gaps in companies. Jopwell utilizes many of the same features of LinkedIn and offers a chance for many of its users to make important online social connections.