Instagram, welcome to the live video streaming competition! Recently, Instagram CEO Kevin Systrom confirmed that Instagram will be moving towards the live video feature. This seems like something Instagram will do well with and certainly pull off. They can easily connect with broadcasters and followers will feel much closer to each other as well. Rumors have it that Instagram will feature a “Go Insta” button which will allow users to go live and view streams. They can also view scheduled live broadcasts. The Live Stories will be the left of the most recent stories at the top of the news feed.
These all seem like promising features to contribute to Instagram’s growth. Their stories have been a huge success and have proven to be great competition for Snapchat. Live stories would certainly make Snapchat much more popular in my opinion. But the user interface on Snapchat still seems easier and quicker to use. With Facebook’s backing, Instagram is soon to take over Snapchat in these aspects as well. With the financial support and number of users Instagram can surely defeat Snapchat in this battler (Maybe even do to them what they did to Vine).
I’m excited for this upcoming addition to Instagram. Recently, after the election, BuzzFeed had a live stream on Twitter of the protests in New York. Twitter also has live streams of Thursday Night Football and has certainly made strides in the live streaming industry. I believe Instagram can also enjoy in the success. Instagram user platforms allows them to profit off of major changes. Since Instagram launched their stories, they are already averaging about 100 million daily views in two months. With such leverage I can see major news media outlets enjoying the fact that Instagram has added this feature. Especially for well-known figures and famous people the ability to “Go Live!” will strengthen their brand and help with marketing strategies.
I’m excited to be able to go on my Instagram feed and be able to open up CNN, ESPN, or CNBC to watch the news or a game. As a result, Facebook will have a strangle hold on social media platforms (as if they haven’t already). They have turned social media into a spectacle where we spend more and more of our time. I believe if Instagram can improve their user interface on a web browser then live streaming will be very successful. For streaming content, it would be easier on a computer and so if Instagram can improve their web browser then they can profit well off of this new feature.
I’m concerned more so for Snapchat and its future business developments. Since they lack the capital support that Instagram has, I personally can foresee the slow demise of Snapchat. I love using Snapchat, but Instagram adding live streaming is a major component that puts them ahead of Snapchat. The small features that Snapchat has, like the cool geotags and streaks are only minor advantages that Instagram can easily outperform without.
Instagram’s instant video messaging and stories are already very popular two months in and are clearly affecting Snapchat’s growth. What makes me like Snapchat? The speed. The quick message and picture sending to my friends is very appealing to me. However, Instagram’s growth in instant photo messaging has me questioning my commitment to Snapchat. So where does Snapchat go from here? I think they might have to make major additions to their “Explore” feature so they don’t fall behind the rest of the social media powerhouses. Instagram has really pushed Snapchat backwards and will clearly keep progressing as they make additional changes frequently.
From what I have heard is that Instagram should release this live feature by the end of the year. The most exciting aspect of this is the fact that Instagram’s live streaming feature will be geared towards individual users. It will be personalized so users can view events that they might like. Again, this is because Facebook will support Instagram with an algorithm that will help in selecting content for specific users. I think this will be great for users as they will feel more connected to the app since once they open the app, users’ favorite live events will be available.
Along with the new zooming in, Boomerang, and live streaming features, Instagram has certainly made major changes in the last couple of months. They have developed into a platform that is much greater than social media. With Facebook’s support, Instagram has a very high ceiling and will continue to surprise us users with unique features. The next 12 months will be pivotal for their growth, as they continue to battle with Snapchat. However, so far, Instagram is giving Snapchat more than it can handle. These have been a great couple of moves by Instagram to increase their revenues and please their users.