It is commonly said to keep your personal life out of your work life, but now with social media, this fine line is continually being blurred together. Often times our co-workers will become part of our personal lives (which makes sense as we spend a good 8+ hours every day with them), become friends with us, and naturally this eventually leads to a Facebook friend request from them. Our personal social media networks are consistently beginning to blur a lot with our professional workplaces as we form social groups and social circles within our workplace. On their quest to conquer the digital world, Facebook has decided to take this insight and introduce an business product that is essentially Facebook at the workplace
With Facebook Workplace, the goal of the product would be to help connect everyone in the company under one common platform. Through group discussions, a personalised News Feed about what happens in the company, and voice and video calling, people can now more easily work together and get more done under a platform they are already used to. Facebook believes that with Workplace people can turn ideas into actions at a company faster and better than before. I see a lot of potential with this new product from Facebook. It will compete directly with and even have the chance of beating out a lot of other workplace collaboration tools like Slack, Trello, or Jira.
Team messaging products like Slack and Skype could be obsolete with the Work Chat features of Workplace. People can message people instantly, create group chats for project teams they are working on, send files directly to other members on your teams or to different offices, and video chat in co-workers for those face to face interactions.
This effective communication platform is further enhanced with their Work News Feed on Workplace. Just like the original News Feed, it will allow for updates and other shareable news, content, announcements, etc. that would liked to be shared the organization. I can see this great for announcing new hires, give company wide updates, and general announcements. This in itself could eliminate company wide emails and announcements. Work News Feed can also help with building company culture and engagement, such as publicizing initiatives and events, which would be useful for HR teams trying to build out a culture people love to work at.
In addition to team communication, team collaboration is another selling point for Facebook’s Workplace with the utilization of the Groups feature. This will be a shared space that will allow employees to collaborate with each other, share with the right people to make decisions, and keep the team on the same page for various projects. Project managers can pull together Groups for projects, assign tasks out, and track progress from team members from what they share in the group.
Facebook Workplace is bringing the best from their social network to the work environment all in one platform. Users already used to using the social network in their personal lives can easily transition use to their professional life now while having the functionality and efficiency of a team collaboration and communication tool. This new product from Facebook is truly a game changer in the marketplace now for businesses. With dozens and dozens of tools competing for organizations and companies’ messaging and collaborations methods like Slack, Trello, Jira, Skype, Basecamp, Jive, to name a few, Facebook differentiates itself with having an all in one platform that easy to learn due to user’s comfortability with it’s public personal social media interface already. This could cut down training time and costs for companies, as it is an easy, all in one product that they could have without paying for multiple tools.
Of course, Facebook will need to continue to grow Workplace and improve upon it to be a true game changer in this segment. What do you think can be improved on for Facebook Workplace to dominate the market? What do you think it is lacking at this point? Would you use this if your company had this instead of the other tools and why or why not?