I have no idea what is my final conclusion.

So this is the end, 12 weeks after my first post, I am obliged to do a reflection on what did I learn, final thoughts and take-aways. But, after thinking for  two or three days about what to write, what final conclusion about social media did a get, looking for something that was interesting, useful and different to write this post, I came up a hard conclusion. I had none; I had no good final conclusion or final thought about what social media is or about what I have learned over the last 12 weeks.


I know that by now you will be saying that I am crazy or a terrible student, that after we have read more  36 papers, about 42 blog posts,  written another 7 ( with the investigation and research behind it) and so many other things, this guy must have learned something. To that question I need to obviously answer affirmatively. I came to learn a lot about specific factors of how the social media and the digital business works, the  500 pound gorilla called Facebook or that thing called the filter bubble ( of this i had never heard about) or about the legal issues that a Yelp review can create ( here I also learned how a subpoena works).

So yea, I have learned a lot of specific data, but if you try to do  the exercise of going back, and wrapping all up like you would do in any other subject is impossible. What I mean is that if they ask me now,  Is Facebook going to remain as the big poppa of t he industy ? or Who is going or not going to buy Twitter?, Does it have value? or even What is social media? This are questions that I am unable to answer with any solid answer, and these are central topics treated in class!

How in the world am I going to say  “After this 12 weeks, me a guy who hadn’t twitted in his life, have got up to this marvelous conclusion”. How is it possible to do that if one of the most used phrases of professor Kane (who instead of 12 weeks has been doing this for 12 years) in class is “I don’t know what is going to happen, we will see how this thing plays out”.

So my final conclusion is that there is no final conclusion. But this is not bad, this doesn’t mean you, or I, should stop reading about social media and following what happens in this strange world that we can´t comprehend.

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What I mean is that my final conclusion, my take away is that we are living the biggest revolution in human society since the discovery of fire. Of course we cant get conclusions out, of course it is impossible do a wrap up about something that it is moving so fast, that we can even realize it.

Few years ago, Blockbuster was the real thing, it was solid today we have Netflix. Yesterday professor Kane thought that why in hell should I buy form Amazon and wait two days when I can get it in 30 minutes in the store. Today I have more Amazon boxes in my mail box than any other kind of mail, and it has been a long time since I have bought nearly anything physically.

It is impossible to draw conclusions of something that is mutating completely every five years. But that is not bad, the only thing that I have to do is enjoy the ride and try to stay as upfront as I can, so one day, if we see all this moving stop you can tell your children how everything moved, and how fast was it. Because the only thing you can get clear form a revolution that is still moving is what we have heard a million times “I don’t know, we will see how this thing plays out”.

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  1. emmaharney21 · ·

    This is a great post! I had very similar feelings as I have been thinking about how to conclude this class. I think that the greatest thing about social media is its incredible potential. One of the very first videos we watched talked about how as a coder or designer, everything you create is going to disappear, and fast. You are so right when you talk about how quickly social media changes. I really like how you mentioned blockbuster as yesterday’s Netflix because I think this is incredibly true. Something that seems so obvious and clear to us now seems ridiculously outdated when we look back at it.

    What I think this class taught us is that we can never stop thinking, what is next. What is social media going to look like in 2 months or 2 years? How is digital business going to continue to disrupt industries? How can businesses adapt to this and react to prosper? I really agree with your point that there is no conclusion, we need to continue to learn and grow with social media and technology well beyond this class.

    Great post!

  2. Nice post. What was once said of a another class I taught, “I’m leaving with more questions than I came in with.” My response was “yeah, but they are much better questions.”

  3. Austin Ellis · ·

    Very interesting take on this. I agree, this isn’t the type of class that can be summed up nicely, and I can’t say I left with a particular new skill, unless you count blog writing. I am not looking forward to dinner table conversations at home like “what did you learn in social media?” But I do feel like I have a much better understanding of how it all works, and the benefits of doing digital properly. And I think I will continue working to be constantly informed on technology news, as we have been this semester. But this class wouldn’t quite work with a multiple choice exam at the end. Good post.

  4. This is the most unique post I have seen yet! I enjoyed your perspective. I liked that you mentioned this – how can we reflect on a revolution if we are still in the middle of it? and the answer is simple, we can’t. What this class did teach us, and Professor Kane mentioned it above, is how we interpret this revolution and be smart and safe with this modern day technology. Thank you for your reflection.

  5. Haha, awesome post! I think you’re very wise to admit that you don’t know the answers when it comes to social media. I’m the same way. Honestly, as soon as you think you have a grasp on something social-related, there’s bound to be change. Take Facebook advertising: Facebook updates their Ad Manager so, so frequently, that nobody can claim to be a real expert on it. I have had to use this tool for my job and have learned that any blog posts older than August 2016 are completely irrelevant. The most useful tactic is (cautious!) trial and error to determine the pros and cons of every update. So while we don’t have ALL of the answers, I think we do have a couple of guidelines for our social media use. These basically boil down to the Golden Rule: treat other people as you want to be treated. Don’t post something about another person that you wouldn’t enjoy being on the receiving end of. Be mindful that your posts won’t be universally positively received, but try to be kind in your communications. If you keep that in mind, I think you’ll be okay!

  6. Very cool post in wrapping up your blog. When I came into this class I thought I had all the answers when it came to social media. I thought I was a hip millennial that knew all about SnapChat, Twitter, FB, and more. But, after these 12 weeks, I am full of questions regarding these new technologies. Every time I thought I might have figured one of them out, ten more questions might appear. But, those ten new questions will help me understand and appreciate these platforms like I never could have imagined. I appreciate you taking an honest look at yourself and coming to similar conclusions about the class. Well done.

  7. ikechukwu_28 · ·

    Great post. I agree with Austin. This isn’t the type of class where you can just say “These are what my final thought on social media and digital business are.” It is such a huge and enormous topic, and we covered a lot of ground. What you can say, however, is that you probably have much more knowledge about how it all works, and about its implications on today’s society. You can leave this class having questions on topics that you probably wouldn’t even think about before this semester.

  8. What a unique perspective of a post! I think you do a conclusive job of coming to the end result of not knowing the conclusion. It is almost impossible to see what is in the future of technology and as you said, it’s as big as the discovery of fire. Peoples’ jobs, how they search information, how they commute, and how they just approach daily life are all affected by the future technologies that are right under our noses. I think Professor Kane does a great job of keeping the information he gives us very open ended so we can come up with our own conclusions.

  9. jagpalsingh03 · ·

    Great post! Coming into class, I thought I knew a lot about social media since I spend 90% of my free time on Snapchat, Twitter, IG, etc. But now that the semester draws to a close, I have ended up with a lot of the same “conclusions” you have. Social media and tech is fundamentally changing the world as we know it and it continues to seep into every possible field out there. So while if you did ask me how the NBA social media strategy works or the rise of emojis, I could discuss that in detail with you (check out my blog posts if you are curious). If you asked me to summarize and discuss the implications of social media and digital business, I would be at a loss for words. And even though I can discuss the NBA today, in 2 years, my knowledge will likely be useless because the world of digital is innovating at pace we’ve never seen before and it only gets faster. All we can do is continue to learn.

  10. Great post! I love your open-ended resolution, because realistically while this class has ended, it’s true that social media is forever evolving into something that we can’t really predict until it happens. There’s been so many insightful bits of social media that we’ve looked at during this semester, but nothing really truly captures that essence of the social media sphere where everything is subject to change at any moment.

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