So this is the end, 12 weeks after my first post, I am obliged to do a reflection on what did I learn, final thoughts and take-aways. But, after thinking for two or three days about what to write, what final conclusion about social media did a get, looking for something that was interesting, useful and different to write this post, I came up a hard conclusion. I had none; I had no good final conclusion or final thought about what social media is or about what I have learned over the last 12 weeks.
I know that by now you will be saying that I am crazy or a terrible student, that after we have read more 36 papers, about 42 blog posts, written another 7 ( with the investigation and research behind it) and so many other things, this guy must have learned something. To that question I need to obviously answer affirmatively. I came to learn a lot about specific factors of how the social media and the digital business works, the 500 pound gorilla called Facebook or that thing called the filter bubble ( of this i had never heard about) or about the legal issues that a Yelp review can create ( here I also learned how a subpoena works).
So yea, I have learned a lot of specific data, but if you try to do the exercise of going back, and wrapping all up like you would do in any other subject is impossible. What I mean is that if they ask me now, Is Facebook going to remain as the big poppa of t he industy ? or Who is going or not going to buy Twitter?, Does it have value? or even What is social media? This are questions that I am unable to answer with any solid answer, and these are central topics treated in class!
How in the world am I going to say “After this 12 weeks, me a guy who hadn’t twitted in his life, have got up to this marvelous conclusion”. How is it possible to do that if one of the most used phrases of professor Kane (who instead of 12 weeks has been doing this for 12 years) in class is “I don’t know what is going to happen, we will see how this thing plays out”.
So my final conclusion is that there is no final conclusion. But this is not bad, this doesn’t mean you, or I, should stop reading about social media and following what happens in this strange world that we can´t comprehend.
What I mean is that my final conclusion, my take away is that we are living the biggest revolution in human society since the discovery of fire. Of course we cant get conclusions out, of course it is impossible do a wrap up about something that it is moving so fast, that we can even realize it.
Few years ago, Blockbuster was the real thing, it was solid today we have Netflix. Yesterday professor Kane thought that why in hell should I buy form Amazon and wait two days when I can get it in 30 minutes in the store. Today I have more Amazon boxes in my mail box than any other kind of mail, and it has been a long time since I have bought nearly anything physically.
It is impossible to draw conclusions of something that is mutating completely every five years. But that is not bad, the only thing that I have to do is enjoy the ride and try to stay as upfront as I can, so one day, if we see all this moving stop you can tell your children how everything moved, and how fast was it. Because the only thing you can get clear form a revolution that is still moving is what we have heard a million times “I don’t know, we will see how this thing plays out”.