I’m Gonna Miss the Lights

So this is it. We’ve finally reached the end. I just want to start out by thanking Professor Kane for providing this class to students. It has been a great ride learning about a ton of aspects about social media and digital business that didn’t even know about before taking this class. I’d like to take the time to talk abut the things in this course that stood out the most to me, the first being Twitter.



Before even taking this class, I was always of the mindset that Twitter is by far that greatest social media platform out there. I wrote about how great Twitter is in my first blog post. I considered myself to be a Twitter expert before this class. I already knew about how instantaneous it was. I already knew that it was a great way to interact with your famous celebrities. However, I did not expect it to be woven so intricately into being a part of this class. When it was announced that Twitter was going to be one of the focal points of this course, I was both excited and skeptical. I was ecstatic that I would get to use Twitter in a school setting, but how would that be accomplished? How would it be implemented? Much to my surprise, it was done very well. Having students tweet out volumes of #content is a great way to discover new articles that one wouldn’t know about otherwise. It helped make the class more engaging and interactive, which I really appreciated.

Content Content Content


I also came to appreciate the fact that we had to blog every other week. When Prof Kane mentioned that on the first day of class, I didn’t really know how I felt about it. Because I’m in the business school here, many of the classes that I have taken don’t require any kind of extensive writing. I had gotten quite used to not having a heavy writing component in many of my classes. In fact, before taking this course, the last real paper that I wrote was during the first semester of sophomore year. So naturally when I discovered that I would have to produce this kind of content so often, I was a little discouraged. However, I was quite surprised to find out that I actually enjoyed blogging. It forced me to keep up with what was going on in the world with regards to social media and digital business, which, in turn, led to me reading and watching more news in general. It served as a great way to brush up on my writing skills, and it helped me keep up with current events in a way that I was not expecting.



Technology is rapidly evolving, and will continue to do so for the foreseeable future. This is a topic that isn’t really new, and has been talked about for some time (Side note, if you haven’t seen Westworld, do so immediately after finishing this blog. It’s bananaland good and relevant to this topic). However, we went to it in much greater detail in this class, and I learned a tremendous amount. For example, reading about the Great Decoupling was extremely fascinating for me. How will America deal with the economic paradox of productivity increasing, while employment isn’t? This wave of automation does not have bias; jobs of all types are being automated do to the rapid advance of machine learning. Manufacturing jobs are declining (And Trump can’t bring them back, no matter what he says) . Even jobs such as truck driving are being replaced by driverless cars. These technological breakthroughs are important for society, and will definitely improve or quality of life. However, how will we deal with people losing their jobs? It’s an interesting and complex problem, and one that I really didn’t even think of that often before taking this course.

Digitally Inclined Companies 


I especially enjoyed about the state of social business. One of the main reasons I became a Marketing and Business Analytics major is because of all of the concentrations, I believe that these two will equip me with the skills needed to work in the changing digital landscape. According to an article that Prof Kane helped write, not enough companies are adequately preparing for the industry disruptions that they expect to occur. The article states that “Nearly 90% of respondents to a 2015 global survey of managers and executives conducted by MIT Sloan Management Review and Deloitte1 anticipate that their industries will be disrupted by digital trends to a great or moderate extent, but only 44% say their organizations are adequately preparing for the disruptions to come.” This stat really shocked me the first time I read it. Why would a company not prepare for something that they know is inevitably going to happen? So it wasn’t a surprise for me to later read that the digitally maturing companies who did prepare for this disruption all shared similar, positive traits, such as heavy investment in talent. Hopefully, I can use the skills I’ve learned to navigate this ever-changing digital terrain.

I can’t stress enough how much I enjoyed this class. I’m not gonna lie, after the first day I almost dropped it, but I’m extremely glad I didn’t. It forced me to think and write critically, and exposed me to various aspects of social media and digital business that I wasn’t aware of. I’m leaving with a bunch of questions on the table, but they’re questions on topics that wouldn’t have even crossed my mind had I not taken this course. It’s sad that it’s over, because I’m definitely gonna miss the lights.



  1. polmankevin · ·

    Twitter is definitely my favorite platform as well. I really liked the way that we used it in this class. It created a continuous conversation that was both engaging and convenient. I was also skeptical about the blogging at first. I had never written a blog before this class but was excited about the challenge. This class did a great job of challenging us in a space that we were familiar with and could interact with. I’m so glad I took this class. From learning about extremely exciting topics to interacting with classmates on twitter, it was a great experience. Nice post.

  2. NIce post. I’ve been using Twitter in class since 2009, and it’s always been a favorite of students. You may get a kick out of this video that covered the early days https://www.nsf.gov/news/special_reports/science_nation/socialnetworking.jsp

  3. michaelahoff · ·

    Nice blog Ike. Seems like blogging has indeed sharpened your writing skills. I’ll miss you asking me if I’ve heard anything about social media/digital business every other week, but after this class, you’ll be so deep in the game you won’t even have to ask.

  4. magicjohnshin1 · ·

    Your blog title definitely drew me to this post. Absolutely love Friday Night Lights. I also agree that Twitter is the best social media platform even though I don’t use it. This definitely says a lot. I’m definitely super glad to have taken this class as well regardless of how intimidating the first class was. You don’t get classes like these through your four years at BC but I’m glad to have taken this. Cheers!

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